Snake Pit
Coors Light Snake Pit

Coors Light “Snake Pics”

Coors Light Snake Pit

Congratulations, if you found this page then chances are you are in possession of a Coors Light Snake Pit disposable camera. Keep reading for additional information and return instructions.

An image of the Snake Pit red, white and blue sign through the view finder of a point-and-shoot camera

Point and Shoot

Here’s your mission if you choose to accept it:

  • Take your disposable camera to the Coors Light Snake Pit and write your social media handle next to the “@” symbol on the front.
  • Take photos of whatever catches your eye, from artist performances, fan reactions, concert attire, and selfie moments.
  • Look for people and subject matter that would look good on social media because your pics just might end up on the @Indy500SnakePit accounts.
  • What you see through the viewfinder on the camera, is what you get, so feel free to get close to your subject for the best photos.

Detail image of the front of a point-and-shoot camera sitting on a grate in front of the Snake Pit sign

Return to Sender

Once your film roll is full, we’ll take the camera off your hands:

  • In-Person
    • Turn your camera in to the Indianapolis Motor Speedway Ticket Office at the IMS Administration Building in the days following the Indy 500 Snake Pit.
  • By Mail
    • Ship to the following address:
      Indianapolis Motor Speedway
      Attn: Marketing Department
      4790 W. 16th Street
      Indianapolis, IN 46222
  • Contact
    • Contact the @Indy500SnakePit social media team by sending a direct message on Instagram or X (Twitter).

Detail image of the back of a point-and-shoot Snake Pics branded camera in the grass

On Display

Look for your photos to be featured on the @Indy500SnakePit accounts in the months ahead as part of our special Coors Light Snake Pics feature. And be sure to include your social media username on the camera so that we can give you photo credit and cool prizes!