Brickyard Weekend Community Initiatives

The Community Celebration of the NASCAR-INDYCAR Brickyard weekend engages race fans of all ages and encourages them to show off their racing passion at the place Where Racing Never Stops. IMS and the Indianapolis community have united to offer fans several opportunities to show their passion for the Indianapolis Motor Speedway, NASCAR and INDYCAR this July!


Themed Nights / Community Presence

With various professional sports teams throughout the city, Indianapolis is Naptown no-more! Stay busy this summer by visiting the games of the Indians, Fever, Indy Eleven, and more. Be sure to come out and support these teams to score IMS giveaways and snap a picture with one of our INDYCAR showcars. These dates can be found on the IMS Community Calendar – see you there!

Brickyard Block Party with MELI

It’s time to celebrate and experience the thrill of NASCAR and INDYCAR! IMS is excited to celebrate in collaboration with local clothing brand, MELI! Come see us in Fountain Square, Friday, July 22 for a fun night featuring the latest MELI Motorsports Collection! This Block Party will also include fun IMS Giveaways, an INDYCAR showcar, yard games and entertainment for the whole family to enjoy! No summer is complete without a block party, and you do not want to miss your chance to shop the latest MELI collection! Register today and join the fun!

Welcoming Décor

WFor race fans coming to Indianapolis to attend one of the biggest motorsports weekends in July 29-31, the energy of the track is not confined to Speedway. With our partners at Visit Indy, NASCAR and INDYCAR drivers will take over downtown. Renamed street signs take our signature Hoosier hospitality to new heights! Find your favorite driver's street sign using our Driver Street Name Sign Map, snap a photo with their sign and post it on social media for everyone to see by tagging @IMS.

Red Cross Blood Drive

Looking for a way so give back to your community and doing so at the Racing Capital of the World? IMS is proud to be a host site for Red Cross Blood Drives on Friday, July 29th and Saturday, July 30th. To register, visit the American Red Cross Blood Services website, enter ZIP Code 46222 and select either of the Indianapolis Motor Speedway locations. Take advantage of these events to kick off Brickyard Weekend with a unique opportunity at the track!

Global Medical Response & IMS

Global Medical Response, parent company of the American Medical Response and proud sponsor of the AMR Safety Team, and the Indianapolis Motor Speedway have partnered to offer complimentary Verizon 200 at the Brickyard tickets for Central Indiana first responders. The Verizon 200 at the Brickyard, which takes place on Sunday, July 31 at the Indianapolis Motor Speedway, will feature the stars of the NASCAR Cup Series on the IMS road course. GMR and IMS are proud to recognize all first responders and their contributions to our community.

Airport Decor

For the Indianapolis Motor Speedway, the sky is the limit! Those traveling through the state-of-the-art Indianapolis International Airport have the opportunity to view both an INDYCAR showcar and NASCAR stock car. We are excited to partner with the Indianapolis Airport Authority to provide visitors and locals with a taste of Brickyard Weekend. Be sure to grab a photo with the cars and post it on social media for all to see by tagging @IMS. Next stop: Speedway!

INDYCAR Nation Rookie Zone - Fan Midway

Head over to the INDYCAR Nation Rookie Zone located directly at the Fan Midway for free music, dancing, activities, games, and prizes. This is also an opportunity to learn more about the fastest free youth program and how you can be involved!