Get to Know The Greatest Fans in Sports

The Indianapolis Motor Speedway and its events feature global reach through traditional and digital media platforms. The two Verizon IndyCar Series races at IMS, the Indianapolis 500 and the INDYCAR Grand Prix, are broadcast live on ABC and the Advance Auto Parts INDYCAR Radio Network, with the Big Machine Brickyard 400 Monster Energy NASCAR Cup Series race live on NBC and MRN. More than 1,000 journalists and photographers are credentialed to cover the Indianapolis 500 each year.

Loyal, passionate fans from all 50 states and more than 20 nations around the world attend events annually at IMS, with an affluent, educated demographic. IMS is a respected and beloved brand by its global fan base. IMS boasts a Net Promoters Score of 77 percent, a Turnkey Intelligence metric based on the likelihood IMS consumers will recommend the IMS experience to others. That paces ahead of the NPS percentage of such iconic brands as Amazon, Apple and American Express. IMS customers also are extremely loyal to the facility and its events.

A wide array of integrated marketing opportunities is available to IMS partners. These include event sponsorship, official category partnerships, facility branding, corporate hospitality, VIP experiential programs, consumer displays and more. The Big Machine Brickyard 400, one of the most popular and prestigious events in NASCAR, will provide companies with an even stronger marketing platform as it undergoes a transformation in 2018 with a date shift to early September, schedule positioning as the final regular-season race before the NASCAR Playoffs and with the continued growth of the exciting new 400 Fest concert attracting an engaged, millennial audience to IMS. Programs tailored to meet each partner’s objectives shift consumer loyalty into top gear, as 85 percent of IMS fans are likely to consider a sponsor’s product or services—a higher response rate than fans of the NFL, NBA, Major League Baseball, NHL or NASCAR.

The power, passion and prestige of IMS and its world-class events attract a blue-chip roster of corporate partners, including numerous Fortune 500 companies. Companies and brands driving more sales and B2B relationships through partnerships with the Racing Capital of the World include Big Machine Label Group, Chevrolet, Coca-Cola, Crown Royal, Firestone, MillerCoors, PennGrade Motor Oil, Sunoco, TAG Heuer, Verizon and many more.