Get to Know The Greatest Fans in Sports

IMS Fans

The Indianapolis Motor Speedway, the largest spectator sporting facility on the planet, has been the worldwide leader in motorsports entertainment since opening in 1909. The Indianapolis 500, the world’s largest single-day annual sporting event, takes place annually at IMS and is synonymous with speed, tradition and innovation in all corners of the globe. The stars of the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series also compete every year on the historic 2.5-mile oval. Living up to its reputation as a bucket list sporting venue, throughout the 2017 season IMS hosted the world-class stars of the prestigious Verizon IndyCar Series, Monster Energy NASCAR Cup Series, NASCAR XFINITY Series, Ladies Professional Golf Association and Red Bull Air Race World Championship.


2017 Indy 500
Media Platform

The Indianapolis Motor Speedway and its events feature global reach through traditional and digital media platforms. The two Verizon IndyCar Series races at IMS, the Indianapolis 500 and the INDYCAR Grand Prix, are broadcast live on ABC and the Advance Auto Parts INDYCAR Radio Network, with the Big Machine Brickyard 400 Monster Energy NASCAR Cup Series race live on NBC and MRN. More than 1,000 journalists and photographers are credentialed to cover the Indianapolis 500 each year.

Media Platform
Audience Profile

Loyal, passionate fans from all 50 states and more than 20 nations around the world attend events annually at IMS, with an affluent, educated demographic. IMS is a respected and beloved brand by its global fan base. IMS boasts a Net Promoters Score of 77 percent, a Turnkey Intelligence metric based on the likelihood IMS consumers will recommend the IMS experience to others. That paces ahead of the NPS percentage of such iconic brands as Amazon, Apple and American Express. IMS customers also are extremely loyal to the facility and its events.

Audience Profile
Special Marketing Opportunities

A wide array of integrated marketing opportunities is available to IMS partners. These include event sponsorship, official category partnerships, facility branding, corporate hospitality, VIP experiential programs, consumer displays and more. The Big Machine Brickyard 400, one of the most popular and prestigious events in NASCAR, will provide companies with an even stronger marketing platform as it undergoes a transformation in 2018 with a date shift to early September, schedule positioning as the final regular-season race before the NASCAR Playoffs and with the continued growth of the exciting new 400 Fest concert attracting an engaged, millennial audience to IMS. Programs tailored to meet each partner’s objectives shift consumer loyalty into top gear, as 85 percent of IMS fans are likely to consider a sponsor’s product or services—a higher response rate than fans of the NFL, NBA, Major League Baseball, NHL or NASCAR.

Venue Branding
Sponsorship Roster

The power, passion and prestige of IMS and its world-class events attract a blue-chip roster of corporate partners, including numerous Fortune 500 companies. Companies and brands driving more sales and B2B relationships through partnerships with the Racing Capital of the World include Big Machine Label Group, Chevrolet, Coca-Cola, Crown Royal, Firestone, MillerCoors, PennGrade Motor Oil, Sunoco, TAG Heuer, Verizon and many more.

Pagoda Sponsorship
Partner With The Indianapolis Motor Speedway

To align your brand with The Racing Capital of the World, contact Rod Davis at for more information.