Get to Know The Greatest Fans in Sports

The Indianapolis Motor Speedway and its events feature global reach through traditional and digital media platforms. The two NTT IndyCar Series races at IMS, the Indianapolis 500 and the INDYCAR Grand Prix, are broadcast live on NBC and the Advance Auto Parts INDYCAR Radio Network, with the Big Machine Vodka 400 at the Brickyard race live on NBC and MRN. More than 1,000 journalists and photographers are credentialed to cover the Indianapolis 500 each year.

Loyal, passionate fans from all 50 states and more than 20 nations around the world attend events annually at IMS, with an affluent, educated demographic. IMS is a respected and beloved brand by its global fan base. IMS boasts a Net Promoters Score of 77 percent, a Turnkey Intelligence metric based on the likelihood IMS consumers will recommend the IMS experience to others. That paces ahead of the NPS percentage of such iconic brands as Amazon, Apple and American Express. IMS customers also are extremely loyal to the facility and its events.

A wide array of integrated marketing opportunities is available to IMS partners. These include event sponsorship, official category partnerships, facility branding, corporate hospitality, VIP experiential programs, consumer displays and more. Programs tailored to meet each partner’s objectives shift consumer loyalty into top gear, as 85 percent of IMS fans are likely to consider a sponsor’s product or services—a higher response rate than fans of the NFL, NBA, Major League Baseball, NHL or NASCAR.

The power, passion and prestige of IMS and its world-class events attract a blue-chip roster of corporate partners, including numerous Fortune 500 companies. Companies and brands driving more sales and B2B relationships through partnerships with the Racing Capital of the World include Big Machine Label Group, Chevrolet, Crown Royal, Firestone, MillerCoors, NTT Data, TAG Heuer and many more.