A wide array of integrated marketing opportunities is available to IMS partners. These include event sponsorship, official category partnerships, facility branding, corporate hospitality, VIP experiential programs, consumer displays and more. Programs tailored to meet each partner’s objectives shift consumer loyalty into top gear, as 85 percent of IMS fans are likely to consider a sponsor’s product or services—a higher response rate than fans of the NFL, NBA, Major League Baseball, NHL or NASCAR.