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Borg Warner
Wing&Wheel

Sponsorship Opportunities

There are venues, and then there are global stages.

The Indianapolis Motor Speedway is the Racing Capital of the World, delivering unmatched scale, legacy, and cultural relevance through the world’s largest single-day sporting event and a year-round calendar of premier motorsports and entertainment. Partnering with IMS means aligning your brand with performance, innovation, and one of the most passionate fan bases in global sport.

Thousands of fans in turn 1 of Indianapolis Motor Speedway react to the start of the 2023 Indianapolis 500

A Partnership Built for Impact

Each program is designed to align with your goals, whether that’s reach, engagement, hospitality, content, or business growth, and delivered on one of the world’s most legendary stages.

IMS partnerships are built to drive brand awareness and long-term equity through flexible, customizable platforms aligned to your objectives.

  • On-Site & TV-Visible Branding
  • In-Venue Branding & Signage
  • Tickets & Premium Hospitality
  • VIP Access & Insider Moments
  • Experiential & Fan Engagement Activations
  • Content, Media & Storytelling
  • B2B, Corporate & Employee Engagement

This is more than sponsorship. This is alignment with a global icon.

CONTACT OUR TEAM TODAY: sponsorship@brickyard.com // sponsorship@indycar.com