IMS Announces Spectacular Holiday Event: 'Lights at the Brickyard' Coming in 2016

The Indianapolis Motor Speedway will bring new levels of cheer to this holiday season with a spectacular “Lights at the Brickyard” seasonal event. Attendees will experience more than 40 scenes filled with 400 light displays along a 1.7-mile driving experience, which includes crossing the famous “Yard of Bricks” at IMS. 

“‘Lights at the Brickyard’ is going to be a fantastic holiday event that becomes a tradition for families from near and far,” said Indianapolis Motor Speedway President J. Douglas Boles. “We’re always looking for new ways to engage with the community year-round and this event is a perfect fit. This extravaganza will be a truly unique experience during the holiday season, combining world class lighting installations with a world-class driving experience through portions of our iconic racetrack.”

In addition to the Lights at the Brickyard driving experience, other out-of-car holiday festivities and attractions will be offered for families to complete their adventure at the Indianapolis Motor Speedway.

Dates are subject to change, but the event is tentatively scheduled to run from Nov. 18-Dec. 31. Exhibits will include festive holiday celebrations as well as racing-themed installations throughout the iconic venue. 

IMS has partnered with Winterland Inc., an international leader in holiday light installations and events to deliver the thrilling experience. 

“Winterland Inc. is a world leader in holiday festivities and it is a pleasure to partner with the ‘Racing Capital of the World’ to celebrate the holiday season in a truly unique setting,” said Winterland Inc. President R. David Fred. 

Early-bird tickets will start at just $20 per car and will be available at a later date on www.IMS.com, or by calling the IMS ticket office. A $40 early-bird pass will provide expedited passage into the event. Prices will eventually increase to $30 and $60 for each.

Commercial and community partnerships for Lights at the Brickyard are welcomed and will include custom-constructed lighting installations for corporate partners. All inquiries should fill out the Sponsorship Request Form. View Form