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Aleshin Unveils New 'Doom' Video Game Livery for Month of May

"DOOM" is all about speed. With its relentless, push-forward combat, you’ve gotta to keep moving – or you die. On May 29, "DOOM" will put that speed to a different kind of test when it heads to the 100th Running of the Indy 500 presented by PennGrade Motor Oil with a "DOOM"-inspired car competing in the race. The "DOOM" car will make its debut on May 14 – the day after the game’s worldwide launch – at the Angie’s List Grand Prix of Indianapolis.

Russian driver Mikhail Aleshin will be behind the wheel when the "DOOM" car hits the tracks. Aleshin is the first driver from Russia to race in the Verizon IndyCar series.

“We couldn’t imagine a more perfect sponsorship fit,” said Pete Hines, Vice President of PR & Marketing for Bethesda Softworks. “'DOOM' is all about pushing forward with incredible speed. We’ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game’s launch.”

“We are always pleased to invite a new sponsor into the Schmidt Peterson Motorsports family. However, according to my son, having 'DOOM' on Mikhail's car for the GP of Indy and the Indianapolis 500 is by far the most exciting sponsor we've ever announced,” said Sam Schmidt, SPM Team Owner. “We feel these types of partnerships are absolutely critical to creating the next generation of fans for the Verizon IndyCar Series. This sport is all about speed, innovation and technology, so gaming seems to be a natural fit.”

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