While the look of the 104th Running of the Indianapolis 500 presented by Gainbridge might be different, the spirit of “The Greatest Spectacle in Racing” and of #500Fashion will be just as strong.
Each year in the lead-up to the Indianapolis 500, the Indianapolis Motor Speedway encourages race fans to add extra racing spirit to their everyday look and to incorporate the feel of the “500” into their attire with #500Fashion.
This year, the look and feel of Indy 500 will be different as the race will run on the rescheduled date of Sunday, Aug. 23 due to the COVID-19 pandemic, and the race will be run without fans in the venue. Live coverage on NBC starts at 1 p.m. (ET).
That means #500Fashion will take on a new look and meaning that encourages fans to be smart, safe, healthy and fashionable by adapting #500Fashion to their face masks. IMS is encouraging everyone to rock that #500Fashion with neighbors, at the grocery store, at your favorite local restaurant and anywhere else you go as we navigate these unprecedented times.
With face masks required in several places throughout the country, including in Indiana, there’s no reason you shouldn’t adapt your #500Fashion style to your face mask and show your spirit, personality and love for the Indy 500 while safely celebrating the race that has defined our city for over a century.
This is the perfect way to join the State of Indiana’s #MaskUpHoosiers face mask campaign, which asks fellow Hoosiers to do their part to slow the spread of COVID-19 and wear masks to protect not only themselves but loved ones who could easily contract the virus.
Be sure to share your messages on social media and tell the world who you wear your mask for by posting your racing-themed face masks on social media using the hashtags #500Fashion and #MaskUpHoosiers, and by tagging @IMS.
You can decorate face masks to your own style, or you can purchase racing-themed masks at shop.ims.com. For inspiration, check out these #500Fashion masks to rev up your racing spirit!
Featured Image:
2013 Indy 500 winner Tony Kannan, his wife Lauren and son Max sport the #500Fashion masks they’ll be wearing in August to support Kanaan, who will compete in his “TK Last Lap” tour with a great example of how easy it is to support your favorite driver!
