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April 06, 2016 | By Coca-Cola
Coca-Cola is raising a toast to The Indianapolis Motor Speedway as it celebrates the 100th RunningTM of the Indianapolis 500®. In honor of this historic milestone, Coca-Cola is unveiling special 8-ounce commemorative bottles, emblazoned with the Indianapolis 500® logo. The limited-edition six-packs salute the 100th RunningTM of this world-renowned race, the Indianapolis 500®. The 100th RunningTM will be a once-in-a-generation celebration of speed, progress and the iconic quest for glory. This May, expect to see the past, present and future of IndyCar racing on display as Indianapolis prepares for an unforgettable celebration and a legendary race. Mark your calendar as the eyes of the world turn to the Indianapolis Motor Speedway on May 29. “I know our fans can’t wait to get their hands on these commemorative Coca-Cola bottles celebrating the 100th RunningTM of the Indianapolis 500®. It’s great to have partners bringing the excitement of this year’s 100th RunningTM to storefronts and people’s homes,” said IMS President Doug Boles. “We congratulate the Indianapolis Motor Speedway on this historic occasion and join with them to celebrate this historic moment in time,” said Jane Grout, General Manager of the Indiana/Ohio Marketing Unit, Coca-Cola Refreshments. “Race fans can pick up their limited edition six-packs and pay tribute to the 100th RunningTM of the Indianapolis 500® with an ice-cold Coca-Cola in hand!” Coca-Cola is a long-standing and proud partner of the Indianapolis Motor Speedway. As a longstanding team supporter, Coca-Cola annually offers a variety of programs designed to engage and excite fans, including consumer package promotions, VIP experiences and product sampling.