An overall view of Indianapolis Motor Speedway during the 2023 Indianapolis 500
Indianapolis Motor Speedway

Racing Toward Zero

Sustainability Initiatives of IMS

The Pagoda at IMS

PARTNERS IN SUSTAINABILITY

EVERYONE CAN PLAY A PART

To reduce and eliminate waste wherever possible, we’ve partnered with Novelis, Ball Aluminum Cup® and Penske Logistics to replace single-use plastic cups at all public Indianapolis Motor Speedway events. These lightweight, Ball Aluminum Cup® can be infinitely recycled – when you’re done with your drink, reuse the cup or toss it in a recycling bin.

Our partners will do the rest.

THE LIFECYCLE OF YOUR BALL ALUMINUM CUP®

The Indianapolis Motor Speedway is committed to reducing and eliminating waste wherever possible. To help, Novelis, Ball Aluminum Cup® and Penske Logistics have built a partnership of circularity that eliminates waste by reusing products and materials indefinitely, making the cup the Speedway uses today.

An image of two aluminum cups
An image of a lifecycle showing the process where aluminum is recycled at Novelis then recycled aluminum goes to Ball aluminum cup then Ball makes Ball aluminum Cup then cups to to IMS then used cups go into recycle bin then cups picked up for recycling

ALL ABOUT ALUMINUM

75% EVER PRODUCED IS STILL USED TODAY AND CAN BE INDEFINITELY RECYCLED

USES 95% LESS ENERGY TO RECYCLE THAN TO PRODUCE

CAN BE RECYCLED AND BACK ON THE SHELF IN 60 DAYS

An image of an aluminum cup being dropped into a recycling bin with the text 'Just drop your Ball aluminum cup and cans into one of the many speedway recycling bins and our partners will take it from there.'

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