Indianapolis Motor Speedway
Become a Partner
The Indianapolis Motor Speedway is the Racing Capital of the World®. Align your brand with the Greatest Race Course in the World® through a variety of customized Corporate Partnership and Premium Hospitality opportunities.
Become a Partner Today!
For more information on aligning your brand with "The Greatest Spectacle in Racing", you can contact our premium sales team at sales@brickyard.com.
RECORD CROWDS
The 2016 Indianapolis 500 brought record crowds exceeding 350,000 people on Race Day, where they experienced the greatest pre-race ceremonies in sports, the best of electronic dance music in the Indy 500 Snake Pit, and of course the 33-greatest drivers in the world competing for their spot in racing history.
Young and Diverse Fan Base
The Month of May and the world’s largest single-day sporting event attract fans of all ages and from all walks of life. They come to Speedway, Indiana from across the country and around the world to experience “The Greatest Spectacle in Racing.” No matter your brand, your target audience will take notice.
$100 Million in Venue Enhancements
Project 100 provided necessary venue enhancements to “The Greatest Race Course in the World.” These upgrades allowed new opportunities for companies to broaden their exposure to fans during the entire Month of May. Project 100 upgrades included a redesigned Turn 1 Gateway, HD Panasonic screens around the facility, digital Scoring Pylon, a new hospitality experience with the Hulman Terrace Club and much more.
Millions Following on TV
The Indy 500 is viewed in millions of homes in the United States and over 200 countries throughout the world. Align your brand with “The Greatest Spectacle in Racing” as fans worldwide cheer on their favorite NTT INDYCAR Series drivers.