Two departure times provide more flexibility for fans who want to commute to the track on their bike on Race Day. Read More>
This partnership represents the first time a major athlete's sponsorship has been decided by a vote using blockchain technology. Read More>
e.l.f. is believed to be the first beauty brand to serve as a primary sponsor for an entry in “The Greatest Spectacle in Racing,” as Legge will drive the No. 51 e.l.f. Honda on Sunday, May 26 at Indianapolis Motor Speedway. Read More>
View images from the shortened first day of the Indianapolis 500 Open test at Indianapolis Motor Speedway. View Photos>
View images from the once-in-a-lifetime Total Solar Eclipse event at Indianapolis Motor Speedway. View Photos>
Josef Newgarden unveils the 2024 Indianapolis 500 Ticket View Photos>
On this episode of Behind the Bricks, IMS President Doug Boles truly goes behind the bricks of the IMS Museum and checks in on the renovation progress. He also gets an exclusive look at the vision of the refreshed Museum, which opens a year from this week. The Museum is a separate entity from IMS and is a 501c3 nonprofit organization. Consider supporting the Museum by visiting imsmuseum.org Watch Video>
On this episode of Doug and Drivers, 2016 Indy 500 winner Alexander Rossi talks his chances to win "The Greatest Spectacle in Racing" again, adjusting to Arrow McLaren, getting married over the offseason and so much more. Watch Video>
On this episode of Doug and Drivers, IMS President Doug Boles sits down with four-time Indy 500 winner Helio Castroneves. The modern legend discusses his historic Drive for Five, his transition to an ownership role within Meyer Shank Racing, the loss of his dear friend Gil de Ferran, and more. Watch Video>
April 11, 2019 | By Indianapolis Motor Speedway
Officials from PepsiCo, Inc. (NASDAQ: PEP) and the Indianapolis Motor Speedway announced a multiyear partnership Thursday, April 11 in which Pepsi and MTN DEW become the Official Soda Beverages of IMS and Aquafina the Official Water of IMS starting with the 2019 season. PepsiCo products will be served exclusively at concession stands and in suites throughout the historic facility starting with the INDYCAR Grand Prix and 103rd Indianapolis 500 presented by Gainbridge in May. “PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership,” IMS President J. Douglas Boles said. “The PepsiCo line of beverages are enjoyed worldwide and is an excellent match for the global reach of elite events at IMS. The delicious, refreshing taste of PepsiCo products are an ideal way for fans to quench their thirst at the track.” The agreement with IMS continues PepsiCo’s long involvement with the track and with auto racing, dating back to 1903 when pioneer roadster Barney Oldfield served as a Pepsi spokesperson. PepsiCo previously has held pouring rights at IMS, and Mike Mosley famously qualified the No. 48 Pepsi Challenger on the front row for the 1981 Indianapolis 500. About PepsiCo Products from PepsiCo are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is its vision to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects PepsiCo’s ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.