News & Multimedia

Newly Branded Fuzzy's Vodka Turn 2 VIP Suites to Greet Race Fans at IMS

March 02, 2016 | By IMS

For decades at the Indianapolis Motor Speedway, the Turn 2 suites have entertained guests during “The Greatest Spectacle in Racing” and other major motorsports events.

Those highly coveted spaces will now be named “Fuzzy’s Vodka Turn 2 VIP Suites,” after Fuzzy’s Ultra Premium Vodka, the Official Vodka of the Indianapolis 500 Mile Race and Angie’s List Grand Prix of Indianapolis, and a primary sponsor with Ed Carpenter Racing in the Verizon IndyCar Series. The rebranding includes a refreshing of the suites’ exteriors including new paint and a reimagined look of the suites’ entrances, exteriors and stairways.

“Well, we all knew the building needed to be repainted and we were happy to help with a little paint and some branding,” said Fuzzy’s Ultra Premium Vodka owner Fuzzy Zoeller, a 10-time winner on the PGA Tour including the 1979 Masters.

The paint will be white and a Masters-like green, and signage around the Fuzzy’s Vodka Turn 2 VIP Suites will include signage featuring Fuzzy’s Ultra Premium Vodka’s commemorative bottle for the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil.

“Fuzzy’s Ultra Premium Vodka has become a significant presence here in recent years, from riding with Ed Carpenter Racing to serving as our Official Vodka,” Indianapolis Motor Speedway President J. Douglas Boles said. “We’re excited to see them involved even more with Fuzzy’s Vodka Turn 2 VIP Suites, which is a prime location for guests to enjoy our tremendous 2016 season.”

About Fuzzy’s Ultra Premium Vodka

Fuzzy’s Ultra Premium Vodka was established in 2009. It gets its award-winning taste from a unique production process. The vodka is distilled from American corn and then filtered through charcoal and lava. After distilling, a portion of the distillate is rested in new oak barrels, an extremely rare process in the production of vodka. The addition of Cascade Mountain spring water, known as some of the purest water in the world, completes the process. The combination creates an exceptional final result culminating in a smooth, creamy, crisp finish. Fuzzy’s has received countless awards for its quality including a 94 rating from the prestigious Beverage Testing Institute and most recently a 92 in the Ultimate Spirits Challenge.