News & Multimedia

Kentucky NASCAR Fans Can Drive Into Good Deal At Brickyard 400

The Indianapolis Motor Speedway, which has provided great fan experiences for the largest auto racing crowds in the world for 100 years, is offering special Brickyard 400 presented by Big Machine promotions worth up to $50 for ticket holders from the NASCAR Sprint Cup Series race July 9 at Kentucky Speedway.

Fans who present a ticket from the Kentucky Sprint Cup race at the IMS Ticket Office or remote ticket locations will receive one free admission to Brickyard 400 practice Friday, July 29 or will be admitted to Brickyard 400 qualifying Saturday, July 30 for just $5.

Fans holding tickets from the July 9 race at Kentucky also can park for free Friday and Saturday at IMS Lots 1, 2 and 3, conveniently located on the south, west and north sides of the iconic facility. The regular price is $10 per day to park in those lots.

“As an urban track, we offer a fan experience inside a vibrant city that provides restaurants, nightlife, cultural activities and top-rated hotels in addition to the history and tradition of 100 years of racing at Indianapolis,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. “We have easy, efficient access to and from the track that allows our fans to participate in activities at the track and, in just a matter of minutes, enjoy all that the city of Indianapolis has to offer or be well on the road toward home or the hotel.”

Activity Saturday at IMS includes Brickfest, a new fan feature similar to Miller Lite Carb Day at the Indianapolis 500. The main attraction of Brickfest is a concert by hard rock superstars Hinder following qualifications, with vintage stock car displays and more also available.

Fans can redeem their Kentucky Sprint Cup race tickets for this promotion July 29-30 at remote IMS ticket locations located at Gates 3, 6, 9 and 10A, conveniently located near the parking lots in which these fans can park for free. Kentucky race tickets also can be redeemed at the Ticket Office in the IMS Administration Building on the corner of Georgetown Road and 16th Street, just outside Turn 1 of the famous oval.

In addition, Brickyard 400 fans can receive a $10 discount on weekend Track Scan scanner and headset rentals through a co-promotion between IMS and Track Scan. Rental coupons can be found at

“The Brickyard 400 presented by Big Machine is an exciting event offering something for everyone, and it has been one of the most prestigious races on the NASCAR Sprint Cup schedule since the inaugural in 1994,” Belskus said. “We look forward to providing IMS fans, and Kentucky customers who still need a NASCAR fix, a great experience they will talk about all year.”


2011 Brickyard 400 tickets: Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the Indianapolis Motor Speedway.

Race Day ticket prices start at just $30. Fans can buy tickets online at, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales Department at (866) 221-8775 for more information.

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