Lap Prize Sponsorship Program

Indianapolis Motor Speedway

Lap prizes are part of the unique lore of the Month of May at the Indianapolis Motor Speedway, giving individuals, businesses and other groups the opportunity to show civic pride and become an important part of “The Greatest Spectacle in Racing” and GMR Grand Prix. Drivers in both races receive bonuses for leading sponsored laps, and lap sponsors receive many perks, including Silver and Bronze Badge access, tickets and recognition in the Official Program. Two levels of lap sponsorship are available, sole or shared, providing even more opportunity to become involved in this time-honored tradition of May at the Racing Capital of the World.

Indianapolis 500 Lap Prize Sponsorship Program (SOLD OUT)

The cost for sole sponsorship of a lap is $750, and the cost for shared sponsorship of a lap is $500. There may be up to two sponsors for all shared laps. All sponsorship fees will be divided equally among the drivers starting the 2021 Indianapolis 500-Mile Race. Both Sole and Shared Sponsors will receive:

  • Listings in the Indianapolis 500 Official Program.
    • Lap Prize sponsorships purchased after Feb. 12, 2021 will not be printed in the Program.
  • Bronze Badges: For each lap sponsored, you will receive two coupon vouchers, redeemable for non-transferable Bronze Badges from the IMS Credentials Office. Each Bronze Badge is good for gate and garage area admission on practice days, qualifying days and Miller Lite Carb Day. A special Race Day credential will be issued with each Bronze Badge. This credential will provide access to the pit lane for the pre-race ceremonies. The individual designated for the Bronze Badge must present the coupon in person and complete the release of liability form to receive the credential.
  • All Sole Sponsors will receive two Silver Badges in place of the two Bronze Badges.

You will receive two tickets for each of the following days:

  • Crown Royal Armed Forces Qualifying: Bump Day
  • Crown Royal Armed Forces Qualifying: Pole Day
  • Miller Lite Carb Day
  • Public Drivers Meeting

The opportunity to purchase two Race Day reserved seat tickets per lap sponsored in one of the following stands: Paddock, Stand C, Tower Terrace, Southwest Vista. If interested, please complete the form below to be added to the waitlist.

GMR Grand Prix Lap Prize Sponsorship Program

The cost for sponsorship is $500 per lap. All sponsorship fees will be divided equally among the drivers starting the 2021 GMR Grand Prix. Sponsors will receive:

  • Listing in the GMR Grand Prix section of the 2021 Indianapolis 500 Official Program.
    • Lap Prize sponsorships purchased after Feb. 12, 2021 will not be printed in the Month of May Program.
  • Bronze Badges (good for entire month of May): For each lap sponsored, you will receive two coupon vouchers, redeemable for non-transferable Bronze Badges from the IMS Credentials Office. Each Bronze Badge is good for gate and garage area admission on practice days, qualifying days and Miller Lite Carb Day.
  • A special Race Day credential will be issued with each Bronze Badge. This credential will provide access to the pit lane for the pre-race ceremonies for GMR Grand Prix and the Indianapolis 500.
  • Each individual designated for the Bronze Badge and pre-race credential must present the coupon and complete the release of liability form to receive the credentials.
  • You will receive two tickets for GMR Grand Prix qualifications.

The opportunity to purchase two Race Day reserved seat tickets per lap sponsored in one of the following stands: H Stand or Northwest Vista. If interested, please contact Allie McLaughlin at amclaughlin@brickyard.com.

Indy 500 Lap Prize Waitlist 

Sign up now to add your name to the Indy 500 Lap Prize program waitlist.

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