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Diverse Leadership In Motorsports Program



Penske Entertainment’s Diverse Leadership in Motorsports Program (DLMP) is dedicated to providing unique and enriching opportunities to ethnically and/or racially diverse college students who hope to secure full-time employment in the sports and entertainment industries after graduation.

DLMP interns will be a part of the broader College Program, working and learning as members of their respective departments to receive valuable hands-on experience within those fields while receiving ongoing access to programming designed to support a well-rounded experience.

Participants will develop both their personal and professional skills by forming meaningful relationships with experienced professionals, working collaboratively with their cohort, and expanding their knowledge of the Indianapolis community while serving as ambassadors of Penske Entertainment.

In addition, DLMP interns specifically, will engage in a variety of activities focused on Diversity, Equity, Inclusion, and Belonging. This enhanced programming includes time with various leaders in the broader Indiana sports community to learn about their organizations, their DEI efforts and feedback on the skills and experiences that sports, and entertainment organizations are looking for. 


Eligibility and Selection Process

Qualified candidates are students who have been offered and accepted a College Program Internship and indicated interest in the DLMP on their internship application.  

Those interns will be interviewed by a panel of Penske Entertainment leadership and notified of their selection status for the program.  DLMP candidates will be evaluated based on the criteria outlined below:

  • Interest in advancing Penske Entertainment Diversity Equity Inclusion Access and Belonging mission and initiatives through their work
  • Desire to learn and grow through coaching and feedback
  • Strong communication skills
  • Demonstrated leadership and/or high level of engagement
  • Commitment to upholding the Penske Entertainment standards

Program Benefits

In addition to compensation and the experience of being a College Program intern, DLMP cohort benefits include:

  • Professional networking and the opportunity to develop
  • business and leadership skills
  • Opportunity to connect on a deeper level with Penske Entertainment Leadership
  • Learning from local leaders in sport outside of racing who are racially/ethnically diverse
  • Direct feedback on the skills and experiences that sports, and entertainment organizations are looking for
  • A safe space to discuss and get guidance on navigating challenges that exist for racially/ethnically diverse talent in sports and entertainment


Is the DLMP and the College Experience Internship two different programs?

No. The DLMP is additional/enhanced programming that will be offered to College Experience Interns that have been accepted into the DLMP cohort.

Can you be a Racially/Ethnically Diverse College Experience Intern and not be in the DLMP?

Yes. Some Racially/Ethnically Diverse College Experience Interns may not have expressed interested in the DLMP on their intern application or were not selected for the program for the current cohort.

If I was not selected for DLMP this year, should assume I would not be considered in subsequent years?

Absolutely not! As the DLMP grows, so does the talent pool which can make the selection process competitive which is great for the program. What’s even better is that each year is a new year, so we encourage Racially/Ethnically diverse intern applicants to indicate interest in DLMP on their application each year you apply in order to be considered.

Why is the program focused on Racially/Ethnically diverse individuals?

As we (Penske Entertainment) continue our efforts in diversity, equity, inclusion, access and belonging as part of our Race for Equality and Change, our team continues to activate programs that will create strong career pipelines for men and women of color that have been historically underrepresented in motorsports. So, the goal of the DLMP is to provide both practical experience and leadership training for students of color with an interest in pursuing a career in sports and entertainment.

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