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Ticket Marketplace Seller

FREQUENTLY ASKED QUESTIONS

Get your questions answered regarding the Official IMS Ticket Marketplace if you are a fan seeking to sell your Indy 500 Race Day reserved seats.

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The Official IMS Ticket Marketplace is the only IMS-verified secondary ticket marketplace that allows fans to buy and sell Indianapolis 500 Race Day reserved seat tickets with other fans. As a seller, you will receive secure payments.

You may only sell Indianapolis 500 Race Day reserved seat tickets that were purchased from IMS. You may not list camping, parking or any other event-day tickets or products on the IMS Marketplace.

IMS determines the price floor, which is subject to change. You may list your tickets at any whole dollar price that is not below the price floor. Please review the IMS Ticket Marketplace Policies for more information.

Yes; however, the listing price must remain above the price floor, and the tickets cannot be in someone’s shopping cart. You can change the listing price at any time by logging in to your account on IMS.com and navigating to My Listings page.

No, there is no fee to list your tickets on the IMS Marketplace. However, when your tickets are sold, a 10% service fee is collected from the total price of your tickets. For example, if you list a ticket on the IMS Marketplace for $100 and your ticket sells, you will receive $90.

No, you have the flexibility to list some or all of your tickets for sale.

Yes, you may list a single seat for sale.

A seller will be able to set the minimum number of seats in their listing. For example, if a listing has six seats, the seller can set the minimum number of seats within that listing that can be sold. If the seller sets the minimum to six seats in this example, then the entire listing must be purchased together. If the seller sets the minimum to two seats, a buyer can select just a portion of your listing if it does not leave a single unsold seat. We will not require buyers to purchase a full listing.

Yes; however, a listing must contain contiguous seats. For example, if a seller has five seats, they must select two seats that are next to each other, they are not allowed to select seats 1 and 5 in one listing even if they are the same product. If you do want to list seats 1 and 5, there will have to be two separate listings each with one seat.

IMS will deliver the tickets to the customer who purchased them. Sellers will not mail paper tickets or send digital tickets to buyers. Once your tickets have sold, you will receive a notification email from IMS. You can also check the status of your tickets on your Manage My Listings page at any time. If you have already received paper tickets, you will need to return them to the IMS Ticket Office to receive your payout (see below). The tickets returned must be identifiable as the original tickets.

Once your tickets have sold, you will receive a notification email. You can also check the status of your tickets on your Manage My Listings page. To be paid, you will need to complete the following tasks:

1. If you sold paper tickets, return paper tickets to the IMS Ticket Office as soon as possible, but no later than July 10, 2024. The tickets returned must be identifiable as the original tickets. If you sold digital tickets, ignore this step.
2. Add valid bank account information to your IMS account so we can pay you.
3. Complete your seller tax Form W-9, only if you are going to make more than the federal threshold. Please view Tax Form FAQs for more information.

Once you complete the tasks mentioned above, payouts will begin within five to 10 days after the event, and will process weekly thereafter as payout terms are met. All applicable fees will be deducted from any payouts.

You must immediately notify the IMS Ticket Office at 317-492-6700 or via email at tickets@brickyard.com.

Unsold ticket listings will be removed from the IMS Marketplace 72 hours (Wednesday, May 22 at 11:59 p.m. (ET)) prior to the event. There is no guarantee that tickets will sell when they are listed; the earlier you list the tickets online, the better opportunity you have of selling them. Unsold tickets are not eligible for refunds, but you can still use the tickets to attend the event after your listing is removed.

No, you may not cancel the sale once you have received email confirmation that your tickets have sold on the IMS Marketplace.

You must immediately delete your listing from the IMS Marketplace. If you sell your tickets on another platform in addition to the IMS Marketplace before you delete your listing, your account is subject to IMS Ticket Office review and financial penalties. IMS Marketplace buyers are guaranteed to receive their tickets. Failure to delete your listing that you sold on another platform will result in IMS taking the following actions:

  • Reissue the tickets you listed for the buyer, which will invalidate your tickets.
  • IMS may charge your credit card to cover the cost of replacement tickets that will be provided to the buyer.

To cancel, log in to your IMS account and follow these steps:

1. Select the Manage My Listings link.
2. Find the listing you want to remove, select Cancel Listing.
3. Confirm that you want to Cancel Listing on the popup.

To edit, log in to your IMS account and follow these steps:

1. Select the Manage My Listings link.
2. Find the listing you want to remove, select Edit Listing.

You must have access to a computer and an internet connection to sell your tickets through the IMS Marketplace.

The IMS Ticket Office can be reached at 317-492-6700, Monday through Friday, 9 a.m. to 5 p.m. (ET). Extended hours are available during event dates and can be viewed at IMS.com.

The tickets returned must be identifiable as the original tickets. Paper tickets can be returned to the IMS Ticket Office in one of two ways:

1. Visit the IMS Ticket Office in person at the Administration Building located at 4790 W. 16th St. Indianapolis, IN 46222.
2. Mail paper tickets to:

Indianapolis Motor Speedway Ticket Office
PO Box 24132
Speedway, IN 46224-0132

Yes, you will maintain your IMS seniority. You gain IMS seniority by purchasing tickets from IMS annually using the same IMS account.

Yes, only the original IMS ticketholder retains the right to renew reserved seat tickets sold on the IMS Marketplace. IMS Marketplace buyers cannot renew tickets purchased on the IMS Marketplace. Tickets resold multiple times on the IMS Marketplace will revert to the original IMS ticketholder for renewal.

IMS Ticket Marketplace listings can be removed at any time at the discretion of the Indianapolis Motor Speedway. Unsold ticket listings will be removed from the IMS Marketplace 72 hours (Wednesday, May 22 at 11:59 p.m. (ET)) prior to the event.

  • Draft – initial status of a listing when it is first created. A seller has the option to save their listing as draft before they activate. A Draft listing will not be accessible to potential buyers.
  • Available – the listing is active and will be available for sales with potential buyers.
  • Editing – a temporary status that happens only when a seller is making edits to an Available listing.
  • Inactive – the listing that has been deactivated by the seller to remove it from the buying platform. An Inactive listing can be reactivated by a seller at any time.
  • Canceled – the listing that was removed or deleted from the marketplace. A seller cannot reactivate a Canceled listing.
  • Expired – when the current date is past the listing expiration date, the listing will become Expired. A seller cannot reactivate an expired listing.
  • Sold – when the listing is sold to a buyer the status is set to Sold. If part of a listing is sold, the remaining portion is split off to its own listing and automatically marked as Available.
  • Pending Payment – when all the requirements have been met and the Indianapolis Motor Speedway has initiated payment to the seller. This can happen as soon as five to 10 days after the event, assuming all other requirements for payment have been met.
  • Paid – when payments for the sold listing have been sent via ACH payment from Indianapolis Motor Speedway bank account to the seller’s valid bank account of choice.