News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
Juan Pablo Montoya
 
Monday Racing Roundup: Montoya, Team Penske Make Opening Statement at St. Pete
Twenty-four hours before securing his 13th Indy car victory and first on a road/street course since Vancouver in his 1999 CART championship season, Juan Pablo Montoya was sizing up the Verizon IndyCar Series season.
Read More
Justin Wilson
 
Wilson Joins Andretti Autosport For Indianapolis 500 and Angie's List Grand Prix of Indianapolis
Justin Wilson will make his 2015 Verizon IndyCar Series debut in an Andretti Autosport car in the Angie's List Grand Prix of Indianapolis on May 9 and also compete in the 99th Running of the Indianapolis 500 on May 24, the team announced.
Read More
Ryan Hunter-Reay
 
Verizon IndyCar Series Kicks Off This Weekend in St. Petersburg
It’s a dawn of a new era for the Verizon IndyCar Series this weekend as aero kits enter the sport’s lexicon. Years of work by IndyCar engine suppliers Chevrolet and Honda have resulted in new bodywork that not only provides different looks for fans to identify each brand, but has also raised the performance index of the 24 cars on the St. Petersburg grid.
Read More
Tamika Catchings
 
Indiana Fever Star Catchings Joins Contest Winners in Traditional Flag Placing Cermony at IMS
Three-time Olympic gold medalist and Indiana Fever standout basketball player Tamika Catchings and two local radio contest winners participated in the traditional placement of racing flags atop the famous Wing and Wheel logo located above the Indianapolis Motor Speedway’s Gate 1.
Read More
Danville Fire Department
 
Rockwell a Hero Worthy of the Crown Royal presents the "Your Hero’s Name Here" 400 at the Brickyard Nomination
Indianapolis Motor Speedway president Doug Boles learned of Rockwell’s heroism recently on a visit to a fire station in Danville – Boles’ hometown – and nominated her for the vacancy in the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard, the annual NASCAR Sprint Cup race held at IMS.
Read More
Items 1 - 5 of 1,834
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
@AustinBrooksie @AngiesList That's awesome!
about 9 hours ago