News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
Sage Karam
 
New Biotelemetry Technology Will Get "Inside" Drivers During '500' Telecast
ABC’s telecast of Sunday’s 99th Indianapolis 500 will introduce the use of biotelemetry, a high-tech sensing system that will, in real time, give viewers the heart and respiration rate as well as calorie burn rate of two drivers competing in the race.
Read More
Helio Castroneves
 
Penske, Castroneves Win TAG Heuer Pit Stop Challenge
Team Penske and Helio Castroneves won Friday’s TAG Heuer Pit Stop Challenge, topping Charlie Kimball and Chip Ganassi Racing in a battle of the event’s traditional powers.
Read More
Jack Harvey
 
Harvey Wins 2015 Freedom 100
The second-year Indy Lights Presented by Cooper Tires driver won the Freedom 100 Presented by Allied Building Products under caution, but that didn’t detract from the accomplishment.
Read More
Justin Wilson
 
Wilson to Drive Rolling Stones Themed Car for Indianapolis 500
On Sunday, May 24, when the green flag waves at the 99th Running of the Indianapolis 500 Mile Race, there will be another reason to say “Start Me Up!” This year’s Andretti Autosport No. 25 car will bring together two of the world’s best known names, The Rolling Stones and Andretti, as the car will be wrapped in a full front-to-back Rolling Stones ZIP CODE tour theme. On the same day that The Rolling Stones’ 15-city North American tour kicks off in San Diego, over 300,000 race fans at the Indianapolis Motor Speedway, and millions following the action on TV worldwide, will be captivated by the No. 25 entry driven by internationally accomplished British driver Justin Wilson.
Read More
Marco Andretti
 
Marco: 'I Want To Get It Done in the Worst Way'
Marco is 28 and, much like his family dinner companions, has had so many close calls at the Indianapolis Motor Speedway. He was second in his Indy 500 debut in 2006, losing the lead to Sam Hornish Jr. about 450 feet from the finish line. The youngest Andretti has been third three times, in 2008, 2010 and again last year, as well as fourth in 2013.
Read More
Items 1 - 5 of 1,930
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Tune into the #Indy500 drivers meeting live from @IMS with this LIVE stream: http://t.co/EW2TCShSzt #INDYCAR #INDYRIVALS
about 18 minutes ago