Hot Wheels 40th Anniversary Road Trip To Visit IMS Aug. 30
Tuesday, August 19, 2008
The Indianapolis Motor Speedway Hall of Fame Museum will be one of six stops on Hot Wheels® three-week cross-country road trip celebrating the popular brand's 40th anniversary.
A free event open to the public will take place from 10 a.m.-2 p.m. Saturday, Aug. 30 at the Hall of Fame Museum.
The road trip starts Aug. 19 at Mattel, Inc's (NYSE: MAT) El Segundo, Calif., headquarters and will travel closely along U.S. Route 40, making stops Aug. 21 at the Bonneville Salt Flats in Utah; on Aug. 24 in Speed, Kan.; on Aug. 30 at the IMS Hall of Fame Museum; and Sept. 1 at the Automotive Hall of Fame in Detroit before culminating in a grand finale celebration on Sept. 5 in Watkins Glen, N.Y., one of America's most historic road racing venues.
At each stop, Hot Wheels® will play host to a free event open to the public, featuring life-size Hot Wheels® cars, historic Hot Wheels® memorabilia, kiosks for kids to create custom Hot Wheels® drivers licenses, autograph sessions with Hot Wheels® designers, and many more family friendly activities.
"Over the past 40 years, Hot Wheels has been a part of children's lives around the world, creating a tremendous, passionate fan base," said Geoff Walker, vice president, Wheels and Games Marketing, Mattel Brands. "We wanted to be able to celebrate this milestone with our fans and bring a unique experience to their neighborhoods."
On display at each road trip stop is the custom jeweled Hot Wheels® car, created by celebrity jeweler Jason of Beverly Hills, as a way to commemorate the production of the 4-billionth Hot Wheels® vehicle. This car, the most expensive in Hot Wheels® history, contains nearly 3,000 diamonds, weighs nearly 23 carats and is valued at approximately $140,000.
The road trip will be the last opportunity for the public to view this one-of-a-kind Hot Wheels® that will be auctioned to benefit Big Brothers Big Sisters of Greater Los Angeles and the Inland Empire.
Hot Wheels collectors will have the opportunity to receive a commemorative 1:64-scale Hot Wheels® die-cast car created especially for each stop, available while supplies last. The commemorative vehicle to be given away is based on the Hot Wheels® car seen on late-1960s packaging, originally designed by Otto Kuhni. The car featured on the packaging was never produced in die-cast form. As a tribute to Kuhni for this milestone anniversary year, Hot Wheels® designers recreated his design in die-cast form for the first time.
For more detailed event information as well as photos, videos and event recaps from the road trip, cruise over to www.hotwheels.com/40th.
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