News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
Scott Dixon wins the 2015 Verizon IndyCar Series Championship
 
Monday Racing Roundup: What A Finish! Dixon Wins Race, Title On Tiebreak
Juan Pablo Montoya entered the 85-lap GoPro Grand Prix of Sonoma with a 34-point cushion on second-place Graham Rahal and 47-point lead on Scott Dixon. But it was Dixon, who started ninth in the No. 9 Target Chip Ganassi Racing Chevrolet, who departed Wine Country with the title. Dixon won for the second consecutive year at Sonoma Raceway, and claimed the title on a tiebreaker with three race wins to Montoya's two wins.
Read More
Matt Kenseth
 
Monday Racing Roundup: Kenseth Maintains JGR Hot Streak at Michigan
The Coors Light polesitter for Sunday's Pure Michigan 400 NASCAR Sprint Cup Series race, Kenseth quickly exhibited his mastery of the high-drag aerodynamic package, leading 146 of 200 laps in winning for the third time this season, the third time at Michigan and the 34th time in his career.
Read More
Victory Podium
 
Marquez Makes it Three Straight at Red Bull Indianapolis GP
Two-time defending MotoGP World Champion Marc Marquez passed Jorge Lorenzo in the closing laps to notch his third consecutive title at the Red Bull Indianapolis GP on Sunday at the Indianapolis Motor Speedway.
Read More
Marc Marquez
 
Marquez Wins 2015 Red Bull Indianapolis GP
The 22-year-old Spaniard won for the third consecutive time in MotoGP and fifth time overall at the Indianapolis Motor Speedway on Sunday, passing Jorge Lorenzo with three laps to go in the 27-lap main event and holding on for the win by .688 of a second in the No. 93 Repsol Honda.
Read More
Ben Spies
 
Ben Spies Q&A: It's One of the Most Important Weekends
Ben Spies is a three time AMA Superbike Champion, former WorldSBK Champion (2009) and a MotoGP™ race winner (Assen 2011) whose career was ended by injury in 2013. Spies chatted to motogp.com ahead of the Red Bull Indianapolis Grand Prix to give us his unique insights into his ‘home’ Grand Prix:
Read More
Items 1 - 5 of 533
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
So grateful for the love and support race fans have shown for Justin’s family, friends & INDYCAR community. http://t.co/XVczFkzLqe
about 8 hours ago