News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
Colin Edwards
 
Colin Edwards to Lap Indy on Yamaha 60th Anniversary YZR-M1
Fans attending the Red Bull Indianapolis GP will get a special treat on Sunday morning, August 9. Two-time Superbike World Champion Colin Edwards will lap the 16-turn, 2.591-mile Indianapolis Motor Speedway road course aboard a special Yamaha YZR-M1 featuring yellow-and-black, 60th Anniversary livery.
Read More
Aaron Colton
 
Wide Range of Activities on Tap for Red Bull Indianapolis GP Weekend
From high-flying Red Bull skydivers to a bustling marketplace to the fastest two-wheeled athletes in the world, the eighth Red Bull Indianapolis GP on Aug. 7-9 is shaping up to be the best yet.
Read More
Vendor Marketplace Presented by Westfield Powersports
 
Vendor Marketplace presented by Westfield Powersports Returns to Red Bull Indianapolis GP
Indiana-based Westfield Powersports is returning for a second year with its popular Vendor Marketplace during the eighth Red Bull Indianapolis GP at IMS, Aug. 7-9.
Read More
Sherwin-Williams
 
Sherwin-Williams Joins IMS, INDYCAR as Official Partner in Multi-Year Agreement
Sherwin-Williams, an industry leader in paint and coatings, will serve as the Official Paint and Finishing Partner of the Indianapolis Motor Speedway, INDYCAR, the Verizon IndyCar Series, Indianapolis 500 Mile Race, Angie’s List Grand Prix of Indianapolis and the NASCAR Sprint Cup Series Crown Royal 400 at the Brickyard as part of a multi-year partnership agreement.
Read More
MotoAmerica
 
MotoAmerica Coming to IMS for Red Bull Indianapolis GP Weekend
MotoAmerica, the premier U.S.-based motorcycle road racing series, will race at the Indianapolis Motor Speedway as part of Red Bull Indianapolis GP weekend, Aug. 7-9.
Read More
Items 1 - 5 of 509
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Only 9 laps left of #MassAveCrit! Are you here?? http://t.co/euUXIBIIlB
about 15 hours ago