News & Multimedia

Celebrities, Civic and Corporate Leaders Drink In Excitement of 101st Indianapolis 500

Indianapolis 500 champions have quenched their thirst in Victory Lane with a bottle of milk since 1936, and a growing number of celebrities and corporate and civic leaders are sharing that same winning feeling through the #101Bottles program leading into the 101st Running of “The Greatest Spectacle in Racing.”

The Indianapolis Motor Speedway is delivering one commemorative bottle of milk per day to prominent individuals for 101 days leading up to Race Day for the 101st Running of the Indianapolis 500 presented by PennGrade Motor Oil on Sunday, May 28.

Reigning Indianapolis 500 winner Alexander Rossi started the program Feb. 16 by presenting a milk bottle to Cummins, Inc. CEO Tom Linebarger at the Cummins Distribution Headquarters in downtown Indianapolis after the ticket for this year’s race was unveiled at the facility.

“This is a great way to bring the Indy 500 countdown closer to both racing fans across the nation and our community in Central Indiana,” said Allison Melangton, senior vice president, events, Hulman Motorsports. “Everyone wants to take part in celebrating the Indy 500 and one of its most iconic traditions, and these bottles have become more of a hot commodity each and every day as we get closer to May.”

Commemorative milk bottles have traveled locally, regionally and nationally, with one even heading to Europe for an upcoming presentation. Recipients include athletes, politicians, entertainers, business executives and leaders of civic and community groups, bringing the excitement and growing anticipation for the 101st Indianapolis 500 to a wide audience.

Rossi also presented a bottle to the hosts of the NFL Network program “Good Morning Football” in New York during an appearance on the show March 7, sharing a toast of milk live on the air. Milk bottles also have been presented to these prominent individuals:

The tradition of the Indianapolis 500 winner drinking milk in Victory Lane started in 1936. Race winner Louis Meyer regularly drank buttermilk to refresh himself on a hot day and happened to drink some in Victory Lane as a matter of habit after winning the 1936 race.

An executive with what was then the Milk Foundation was so elated when he saw the moment captured in a photograph in the sports section of his newspaper the following morning that he vowed to make sure it would be repeated in coming years. There was a period between 1947-55 when milk was apparently no longer offered, but the practice was revived in 1956 and has been a tradition ever since.

Visit www.IMS.com to purchase tickets and for more information on the entire Month of May schedule at IMS.

Show More Show Less
Now Viewing
Indianapolis 500
 
Celebrities, Civic and Corporate Leaders Drink In Excitement of 101st Indianapolis 500
Indianapolis 500 champions have quenched their thirst in Victory Lane with a bottle of milk since 1936, and a growing number of celebrities and corporate and civic leaders are sharing that same winning feeling through the #101Bottles program leading into the 101st Running of “The Greatest Spectacle in Racing.”
Read More
Related Media
2018 Indy Car
 
Montoya, Servia Named to Test 2018 Indy Car Aero Kit
Team Penske is providing the Chevrolet-powered Dallara IR-12 chassis to be driven by Montoya. Servia will drive a Schmidt Peterson Motorsports Dallara with a Honda engine. While the teams are providing crews to service the cars, the testing regimen will be supervised by INDYCAR, the sanctioning organization for the Verizon IndyCar Series.
Read More
Indianapolis 500
 
Advance Auto Parts INDYCAR Radio Network Ratings Soar for 101st Indianapolis 500
Overall United States radio listenership of the 101st Indianapolis 500 presented by PennGrade Motor Oil grew 43 percent from 2016 on the Advance Auto Parts INDYCAR Radio Network, according to a recent research study.
Read More
Takuma Sato
 
Sato Humbled By Hero's Welcome in Japan
Sato, the 40-year-old driver of the No. 26 Andretti Autosport Honda, has been living a whirlwind life since becoming the first Japanese driver to win “The Greatest Spectacle in Racing” on May 28. Following the Indianapolis 500 Championship Celebration on May 29, he left on a U.S. media tour for New York and Texas, then went straight to the doubleheader race weekend at Detroit’s Belle Isle. A few days later, it was on to Texas Motor Speedway.
Read More
Graham Rahal
 
Rahal Sweeps Detroit Double Header
After winning the opening race of the Verizon IndyCar Series doubleheader weekend front the pole position on Saturday, Rahal started third today in the No. 15 SoldierStrong / TurnsForTroops.com Honda. Rahal led 40 laps and beat Josef Newgarden to the checkered flag by 1.1772 seconds to claim his sixth career Indy car victory and the 25th for Rahal Letterman Lanigan Racing.
Read More
Takuma Sato
 
Sato Earns $2.45 Million for Winning 101st Indianapolis 500
Takuma Sato earned $2,458,129 from an overall purse of $13,178,359 for his victory Sunday in the 101st Running of the Indianapolis 500 presented by PennGrade Motor Oil at the Indianapolis Motor Speedway.
Read More
Items 4 - 8 of 1,465
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21