News & Multimedia

Fuzzy's Ultra Premium Vodka Celebrates Indy 500 With Checkered Flag Bottle

Fuzzy’s Ultra Premium Vodka has unveiled the Checkered Flag Limited Edition bottle for its award-winning spirit to commemorate its involvement with the Indianapolis Motor Speedway, the Indianapolis 500 Mile Race and INDYCAR.

Fuzzy’s Ultra Premium Vodka, the Official Vodka of the INDYCAR, the Official Vodka of the 2013 Indianapolis 500 and primary sponsor for Ed Carpenter Racing, began the concept of the Checkered Flag Limited Edition bottle at last year’s Indy 500, as the Indiana-based company looked to create a bottle that showcased its passion for the world’s biggest racing event and the highly competitive open-wheel series.

With more than four years of involvement with Indianapolis Motor Speedway and INDYCAR, Fuzzy’s Ultra Premium Vodka looked to capture the history and tradition of the Indianapolis 500 in a bottle. After a long process of design and production spanning nearly a year, the Checkered Flag Limited Edition is available at retail.

The Checkered Flag bottle retains a similar look to the original design, but the unique golf imagery course has been replaced with the view from Turn 1 of the Indianapolis Motor Speedway looking down the front straightaway at the start of the Indianapolis 500. The “Wing and Wheel” symbol of the Indianapolis Motor Speedway is prominently featured on the bottle, as well as the checkered flag top completing the bottle.

No stranger to taking the checkered flag, Fuzzy’s Ultra Premium Vodka captured the prestigious Chairman’s Trophy at the 2012 Ultimate Spirits Challenge for the Best Unflavored Vodka, as well as a Great Value Award. Fuzzy’s has also received the coveted gold medal and 94 rating from the Beverage Testing Institute three times.

“Growing up and spending most of my life in Indiana, I’ve always been a big fan of the Indy 500,” said Fuzzy Zoeller, a native of New Albany and former Masters and U.S. Open champion. “We wanted to create something that showed our passion for the Brickyard and the Indianapolis 500. We’ve been with Ed since 2010 and have been blessed to be involved with such a great sport and series. I hope that racing fans see that passion in our bottle and enjoy the vodka a little, too. Just remember to trust your caddie, and please drink responsibly. And if you need a driver, give Ed a call.”

Fuzzy’s Ultra Premium Vodka first sponsored Carpenter’s entry in the 2010 Indy 500 and has been involved with Indianapolis Motor Speedway and “The Greatest Spectacle in Racing” for the past four years. In 2012, Fuzzy’s Ultra Premium Vodka increased its sponsorship partnering with Carpenter’s new team, Ed Carpenter Racing, and becoming the Official Vodka of INDYCAR. In addition, Fuzzy’s Ultra Premium Vodka brought back a longstanding tradition with its sponsorship of the Fuzzy’s Triple Crown in 2013.

“Fuzzy’s Vodka has been a great partner for me and our team, and this exciting new bottle is a collector’s item for any racing fan,” said Carpenter, who will attempt to qualify for his 10th Indy 500 this May. “It is great to have two Indiana legends, Fuzzy Zoeller and the Indianapolis Motor Speedway, blending together again in 2013. Now our goal is to put the Fuzzy’s Vodka car in victory lane.”


***


About Fuzzy’s Ultra Premium Vodka: Created by golf legend Fuzzy Zoeller, Fuzzy’s Ultra Premium Vodka, the Hole-In-One Vodka, is dedicated to providing exceptional vodka to enhance the enjoyment of the moment.  With the breath-taking golf landscape visible through a frosted glass bottle, Fuzzy's Ultra Premium Vodka has received the prestigious gold medal and a 94 rating from the Beverage Testing Institute three times, as well as a score of 94, the Chairman’s Trophy for Best Unflavored Vodka and an Excellent, Highly Recommended rating from the Ultimate Spirits Challenge.  Fuzzy’s also recently received a 90 rating from Wine Enthusiast, as well as a 93 rating from Anthony Dias Blue. Fuzzy’s Ultra Premium Vodka is the Official Vodka of INDYCAR, Official Vodka of the 2013 Indianapolis 500 and the sponsor of the Fuzzy’s Triple Crown.  Fuzzy’s Ultra Premium Vodka is currently available in thirty-six states.  Made in the USA for Fuzzy’s Spirits, LLC, Indianapolis, IN.  Vodka 40% ALC. by volume, distilled from grain.  Additional information about Fuzzy’s Ultra Premium Vodka is available at www.fuzzyvodka.com.  Trust your caddie and please drink responsibly. 

About Indianapolis Motor Speedway: Established in 1909, the Indianapolis Motor Speedway has long prevailed as an icon of motorsports excellence and is the Racing Capital of the World. IMS will host three major racing events in 2013: the 97th Indianapolis 500 (IZOD IndyCar Series) on Sunday, May 26, the Kroger Super Weekend at the Brickyard (NASCAR Sprint Cup Series, NASCAR Nationwide Series, GRAND-AM Road Racing) on July 25-28 and the Red Bull Indianapolis GP (MotoGP World Championship) on Aug. 16-18.
 

Show More Show Less
Now Viewing
Fuzzy's Ultra Premium Vodka Celebrates Indy 500 With Checkered Flag Bottle
 
Fuzzy's Ultra Premium Vodka Celebrates Indy 500 With Checkered Flag Bottle
Fuzzy’s Ultra Premium Vodka has unveiled the Checkered Flag Limited Edition bottle for its award-winning spirit to commemorate its involvement with the Indianapolis Motor Speedway, the Indianapolis 500 Mile Race and INDYCAR.
Read More
Related Media
Will Power
 
2015 Verizon IndyCar Series Schedule Unveiled
INDYCAR announced the 2015 Verizon IndyCar Series schedule today featuring 17 race events, two new race venues and a total of six ABC and 13 NBCSN event broadcasts. The diverse calendar of events – which features six ovals, six road courses and four temporary street circuits – includes a total of 14 markets making a return to the calendar from 2014.
Read More
A.J. Foyt Racing
 
Hawksworth Joins A.J. Foyt Racing For 2015
It has been Larry Foyt’s longtime goal to expand A.J. Foyt Racing’s Verizon IndyCar Series presence to two full-time entries, and with impeccable timing primary sponsor ABC Supply Co. Inc. has stepped up to make it a reality.
Read More
Kurt Busch and Ryan Hunter-Reay
 
Hunter-Reay and Busch Team Up Again
Ryan Hunter-Reay and Kurt Busch will be teammates again Dec. 13-14 when they will represent the USA in the Race of Champions' Nations Cup at the Bushy Park Circuit in Barbados.
Read More
James Hinchcliffe Drives a Vintage Porsche
 
Hinchcliffe Tests Legendary Sports Cars at IMS
The three-time Verizon IndyCar Series race winner was tasked by R&T to test drive a Porsche 962, one of the most legendary sports cars on the planet, alongside Porsche’s new 918, at the famed Indianapolis Motor Speedway for an upcoming issue.
Read More
Juan Montoya
 
Montoya Celebrates Hispanic Heritage Month
Montoya, 39, who grew up in Bogota, Colombia, equates his outlook on life to his proud heritage. Through Oct. 15, Americans are observing National Hispanic Heritage Month by celebrating the histories, cultures and contributions of residents whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
Read More
Items 1 - 5 of 858
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Phil Sparks at (317) 492-6463 or email at psparks@brickyard.com.
Latest Tweets
What better day to talk about a driver by the name of Bobby Grim than #Halloween? He was Rookie of the Year in 1959. http://t.co/y6ySNuk6xy
about 1 hour ago