News & Multimedia

Sato Returns to IMS, Launches 'THIS IS MAY.' Campaign

2017 Indianapolis 500 presented by PennGrade Motor Oil winner Takuma Sato helped to start a major promotional campaign for the 102nd edition of “The Greatest Spectacle in Racing” by unveiling a large banner over Gate 2 of the Indianapolis Motor Speedway on Jan. 18.

The banner, which measures 91.5 feet wide and 19.5 feet high, features the tagline “THIS IS MAY.” on an image of Sato celebrating his victory in the 101st Running of the Indianapolis 500. “THIS IS MAY.” will be the centerpiece of the Indianapolis 500 promotional campaign this spring, including television and print advertising, billboards, social media content and digital and print collateral.

"It was a very exciting moment for me when I became the Indy 500 champion,” Sato said. “So many great things have happened since I won, and I cannot believe the race is already only four months away. It is an unbelievable feeling to return as the defending champion. The whole experience has been beyond my imagination.”

IMS President J. Douglas Boles and Hulman Motorsports Senior Vice President of Events Allison Melangton joined Sato at the ceremony.

“Takuma’s victory last year was the crowning achievement of a Month of May filled with excitement,” Boles said. “That’s the concept behind this new promotional campaign: There’s nothing on Earth quite like the entire Month of May at the Indianapolis Motor Speedway, on and off the track.”

Said Melangton: “Around Indiana and around the world, the Month of May is circled on so many people’s calendars. From incredible racing action to world-class concerts and engaging community programming, there’s so much to be a part of. That’s what we’re celebrating with this campaign as we count down to another incredible Indy 500.”

The 102nd Indianapolis 500 is scheduled for Sunday, May 27. The fifth annual INDYCAR Grand Prix, which kicks off Month of May activity at the track, is scheduled for Saturday, May 12. For more information or tickets for both events, visit IMS.com.



Show More Show Less
Now Viewing
This is May
 
Sato Returns to IMS, Launches 'THIS IS MAY.' Campaign
2017 Indianapolis 500 presented by PennGrade Motor Oil winner Takuma Sato helped to start a major promotional campaign for the 102nd edition of “The Greatest Spectacle in Racing” by unveiling a large banner over Gate 2 of the Indianapolis Motor Speedway on Jan. 18.
Read More
Related Media
IMS
 
Helmet Signed By Indy 500 Winners Added To Haiti Relief Auction
A helmet signed by 22 Indianapolis 500 winners, including 2008 winner Scott Dixon (above), is among the unique new items added recently to the Indianapolis Motor Speedway eBay auctions to benefit American Red Cross relief efforts in Haiti, which already have raised more than $8,400. All proceeds from the eBay auction of racing memorabilia, which began Jan. 15, are being donated to Red Cross relief efforts for the devastating earthquake Jan. 12.
Read More
IMS
 
Get Inside Access To IMS Through Popular 'Grounds Tour' In 2010
The Indianapolis Motor Speedway Hall of Fame Museum will continue its Grounds Tours in 2010 with a full schedule of dates from March through November. Tickets are available now for the Museum's popular Grounds Tour, which provides a great opportunity to entertain family, friends or clients with a 90-minute tour rich in IMS history and landmarks. Click the Read More link to see the dates!
Read More
IMS
 
Great New Items Added To IMS Auctions To Benefit Haiti Relief
Exciting new items continue to be added to the Indianapolis Motor Speedway eBay auctions to benefit American Red Cross relief efforts in Haiti, as the motorsports world shows its care and concern for the victims of the devastating earthquake Jan. 12. New signed memorabilia (above) includes a Ryan Briscoe Team Penske nosecone, Kurt Busch Miller Lite Dodge sheet metal and a Randy Owens Red Bull Indianapolis GP poster.
Read More
IMS
 
IMS Contributing $10,000 To Red Cross Relief Efforts In Haiti
The Indianapolis Motor Speedway is contributing $10,000 to the American Red Cross to assist its relief efforts for Haitian earthquake victims. Motorsports fans also can contribute to the American Red Cross in many ways, including a continuing online auction at the IMS eBay site and a Brickyard Authentics retail store price reduction. Among the new items added to the auction is a VIP ticket package to the 2010 Indianapolis 500.
Read More
IMS
 
American Motorsports Media Name Franchitti Driver Of The Year
Dario Franchitti received more recognition for his 2009 IZOD IndyCar Series championship Jan. 16 by being named the recipient of the Jerry Titus Award during the American Auto Racing Writers and Broadcasters Association's All-America Team dinner in Brownsburg, Ind. The Titus award, given in remembrance of the late racer/journalist, signifies the top vote-getter among All-America Team members as the driver of the year. Franchitti also won the award following his 2007 series championship and Indianapolis 500 victory.
Read More
Items 581 - 585 of 587
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21