News & Multimedia

O'Donnell, Frye Named To Executive Roles At Hulman Motorsports

Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.

Connell J. (C.J.) O’Donnell, who has worked in key marketing positions for various brands within Ford Motor Company, will join Hulman Motorsports as chief marketing officer, and Jay Frye, a racing executive who successfully transformed two teams into NASCAR Sprint Cup contenders, is the new chief revenue officer.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

The appointments complete a reorganization that began earlier this year. This includes combining the commercial functions of INDYCAR and IMS, including sales, licensing, marketing and communications, into Hulman Motorsports, which O’Donnell and Frye will lead. In May, Derrick Walker was named as president of INDYCAR operations and competition. Other members of the Hulman leadership team include Jeff Belskus, president and chief financial officer of Hulman & Company; Gretchen Snelling, vice president and chief legal counsel; Robby Greene, president of IMS Productions; and Doug Boles, president of Indianapolis Motor Speedway Corporation.

O’Donnell recently served as Ford’s group marketing manager for electric vehicles in Detroit, where he was recognized for the launch of several hybrid vehicles and has orchestrated a record year for hybrid and electric vehicle sales. During his 20-year career with Ford, he also has led marketing for the Lincoln and Jaguar brands domestically and abroad and was a member of a small team that led the turnaround of the Mazda brand.

“There’s a lot of strength in the combined horsepower of the Indianapolis Motor Speedway and INDYCAR,” O’Donnell said. “Initially, I’ll focus my energy on a common brand and clear message for our fans. This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues.”

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff.

Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth in the 2009 Chase for the Championship during his tenure as vice president and general manager from 2008-11. In addition, he spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation. As the chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company. Frye also has other sales and marketing experience, including several years with Anheuser-Busch.

“INDYCAR’s value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition,” Frye said. “For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It’s an exciting opportunity, and I look forward to being a part of the team.”

Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under Boles’ direction.

 

Show More Show Less
Now Viewing
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
 
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.
Read More
Related Media
Will Power
 
Power Wins Honda Indy Toronto to Continue Charge
It was never a certainty for Team Penske’s Will Power, but speed, strategy and a nail-biting one-lap dash at the Honda Indy Toronto culminated in the Australian scoring his third win of the 2016 Verizon IndyCar Series season – all in the past four races – and climbing one step higher on the all-time victory list.
Read More
Graham Rahal
 
Pruett's Preview: Honda Indy Toronto
On the surface, this weekend’s Honda Indy Toronto race is part of the Verizon IndyCar Series 16-round championship, and while that kernel of information is undoubtedly true, it paints a false picture of how many teams perceive the event.
Read More
Josef Newgarden
 
Newgarden Dominates to Win Iowa Corn 300
Driving the No. 21 Fuzzy’s Ultra Premium Vodka/ECR Chevrolet, Newgarden cruised from a front-row start to his third career win. Newgarden, who sustained a fractured clavicle and right hand in a crash at Texas Motor Speedway last month, showed no signs of struggle from the injury as he led a record 282 laps en route to his first oval win by 4.2828 seconds over Will Power.
Read More
Ryan Hunter-Reay
 
Pruett's Preview: Iowa Corn 300
Hunter-Reay’s No. 28 Honda and Josef Newgarden’s No. 21 Ed Carpenter Racing Chevy produced an unforgettable finish to Iowa’s 2015 race as they pitted for fresh tires during a late yellow and charged to the front. But with the shift from night to day, and the same downforce guidelines used by the series on the 1-mile Phoenix oval, the 2014 Indy 500 winner says it’s hard to predict how the 300-lap race will play out.
Read More
Carl Haas
 
IMS Statement on the Passing of Carl Haas
Carl Haas, one of the most influential men in motorsports for nearly a half-century and a frequent competitor at the Indianapolis 500 as a car owner, died June 29 at the age of 86.
Read More
Items 1 - 5 of 359
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
#SVRA Schedules "Open Wheel World Challenge" at IMS in 2017 - https://t.co/vWPsG2KKNi https://t.co/UnlRroFBwf
about 3 hours ago