News & Multimedia

Redlick Named Vice President, Chief Sales Officer At IMS

Experienced sports business executive Michael Redlick recently joined the Indianapolis Motor Speedway as vice president and chief sales officer.

Redlick, who has nearly 15 years of successful experience working for NFL and NBA franchises, will oversee all sales and business development functions at IMS, including sponsorship and hospitality.

“I am honored to be joining IMS,” Redlick said. “Both the Indianapolis Motor Speedway and Indianapolis 500 are iconic brands recognized globally for their exceptional tradition and history. To become part of the IMS team as the venue and race enter their second century of existence is an unbelievable opportunity for anyone in our industry. I am fortunate and welcome the opportunity to spearhead the sales efforts of these icons of motorsports.”

Redlick has led or worked with business development teams that have consistently increased annual revenue for NFL and NBA franchises during his tenure.

He comes to IMS after most recently serving as the vice president of business development for the San Francisco 49ers of the NFL. During his tenure with the 49ers, he developed and sold a multi-year partnership with HP, renewed a multi-year partnership with VISA and closed substantial deals with Rambus, PG&E, Toyota and other companies.

During his tenure as executive vice president of business operations with the Memphis Grizzlies of the NBA from 2001-09, Redlick helped the franchise increase sponsorship revenue from zero in 2001 to more than $20 million in 2006, leading the team in the NBA’s smallest market to top-10 status in sponsorship revenue. He also negotiated and administered the team’s eight-figure naming rights deal with FedEx for its new arena and was a key member of the senior management team that developed that state-of-the-art, $250-million facility.

Redlick worked with the Cleveland Browns of the NFL and Cleveland Cavaliers of the NBA from 1997-2001.

While serving as senior account director for SFX Sports Group from 1999-2001, Redlick created sports marketing and sales programs that helped the Browns raise more corporate sponsorship revenue than any other NFL franchise in 1999. He also worked with the Browns to market the return of the team to the NFL and its new venue, Cleveland Browns Stadium.

Before working with the Browns and Cavaliers, Redlick worked in Cleveland as coordinator of sports sponsorships for KeyCorp, director of the NBA Jam Session Key Volunteer Team and as a practicing attorney licensed in both Ohio and New York.

“We’re thrilled that Mike is bringing his talents to the Indianapolis Motor Speedway,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and chief executive officer. “He has an outstanding track record of success at the highest level of American professional sports, building strong, creative partnerships with national and global companies.”

Redlick received a bachelor’s degree in communications and a master’s degree in sports administration from Ohio University. He also received his juris doctorate from the Cleveland Marshall College of Law at Cleveland State University.

***

2011 IMS tickets: Tickets are on sale for all three races in 2011 at the Indianapolis Motor Speedway – the Indianapolis 500 on Sunday, May 29, the Brickyard 400 on Sunday, July 31 and the Red Bull Indianapolis GP on Sunday, Aug. 28 – at www.imstix.com.

For more information, call the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visit the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Show More Show Less
Now Viewing
IMS
 
Redlick Named Vice President, Chief Sales Officer At IMS
Experienced sports business executive Michael Redlick recently joined the Indianapolis Motor Speedway as vice president and chief sales officer.
Read More
Related Media
Luca Filippi
 
Filippi Joins CFH Racing For Road/Street Courses
Luca Filippi, who has made eight Verizon IndyCar Series starts over the past two seasons, will drive the No. 20 Fuzzy's Award Winning Vodka car in Verizon IndyCar Series road/street course events this season, the team announced.
Read More
2015 Rolex 24 Victory Podium
 
INDYCAR Drivers Continue 24-Hour Race Wins Streak
Victory in the 53rd Rolex 24 at Daytona will be quite the preseason confidence boost to Kanaan and teammate Scott Dixon, who co-drove the No. 02 Chip Ganassi Racing with Felix Sabates car with Kyle Larson and Jamie McMurray.
Read More
Indy Lights Open Test
 
Indy Lights Drivers Impressed After Initial Test With New Car
Eight drivers representing five teams took part in the two-day test at the 2.034-mile Palm Beach International Raceway in Jupiter, Fla., and all were ecstatic about the pace, consistency and reliability of the car, which will make its race debut on the streets of St. Petersburg, Fla., on March 28-29.
Read More
Sarah Fisher
 
Sarah Fisher To Compete in 2015 Chili Bowl
Sarah Fisher will return to the driver's seat next weekend to compete in the 29th annual Lucas Oil Chili Bowl Nationals presented by General Tire in Tulsa, Okla. The woman voted most popular driver four times in two different series will campaign the No. 67RW for RW Motorsports, owned by Steve Weirich and Mario Rotondo. Hartman Oil will be the presenting sponsor on the midget.
Read More
IndyCar New Year's Eve Drop
 
Ed Carpenter Helps Count Down New Year’s Eve Indy Car Drop
In true Indy fashion, an actual Indy car presented by the Indianapolis Motor Speedway and the Verizon IndyCar Series was suspended high above the Georgia Street stage and descended for the final seconds of 2014
Read More
Items 1 - 5 of 203
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
RT @jdouglas4: The @IMS Northwest Visit looks particularly inviting today! Blue sky & sun! Too bad it's not May! http://t.co/TA8CigwVPd
January 30