News & Multimedia

Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers

Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively.

Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.

“I’m excited to welcome Mike and LeeAnne to our talented, professional staff,” said Mark Dill, IMS vice president of marketing and public relations. “The hiring of Mike and LeeAnne shows a continued investment into our events and will ensure the leadership and resources are in place to make them extraordinary.”

Kirks comes to IMS after working in sales and marketing for the last decade for a variety of companies, including ICON Aircraft, Events Direct, Just Marketing International, GMR Marketing and the St. Louis Cardinals.

During his tenure with JMI, Kirks managed a motorsports marketing program for Diageo, including its Crown Royal brand. He also has NASCAR experience at GMR, when he worked with major clients that included Nokia, LEGO, PepsiCo, Wrigley’s, Miller Brewing and Alltel.

“I’m excited about the opportunity to be a part of such an iconic facility like the Indianapolis Motor Speedway,” Kirks said. “I look forward to the road ahead to advance and evolve the Brickyard 400 brand.”

Kirks received a bachelor’s degree in marketing from Maryville University in St. Louis.

Looney comes to IMS after a four-year tenure at Indianapolis law firm Ice Miller. Her responsibilities there included managing business development for the overall company and assisting with management of NFL clients through the firm’s former Sports Services division.

“I am thrilled to be a part of the IMS team and look forward to strengthening the brand of the Red Bull Indianapolis GP,” Looney said. “I am confident we can amplify our demographic while continuing to increase customer service and satisfaction among our existing, loyal customers.”

Looney received a bachelor’s degree in sport administration from Ball State University in Muncie, Ind., and a master’s degree in recreational sport management from the University of Iowa. 

***

2011 IMS tickets: Tickets are on sale for all three races in 2011 at the Indianapolis Motor Speedway – the Indianapolis 500 on Sunday, May 29, the Brickyard 400 on Sunday, July 31 and the Red Bull Indianapolis GP on Sunday, Aug. 28 – at www.imstix.com.

For more information, call the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visit the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Show More Show Less
Now Viewing
IMS
 
Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers
Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively. Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.
Read More
Related Media
Josef Newgarden
 
Monday Racing Roundup: Newgarden Scores First Win at Barber
Newgarden, driving the No. 67 Hartman Oil CFH Racing Chevrolet, is the fourth different winner in as many races this season. This was the first victory since the merger of Ed Carpenter Racing and Sarah Fisher Hartman Racing and the team's sixth win overall.
Read More
Josef Newgarden
 
Newgarden Victorious for First Time in Alabama
The steely 24-year-old Tennessee native "drove my race," maintaining his line in the No. 67 Hartman Oil CFH Racing Chevrolet and keeping his foot to the floor on the 2.3-mile, 17-turn Barber Motorsports Park road course to claim his first Verizon IndyCar Series victory in his 55th start.
Read More
Juan Pablo Montoya
 
Pruett's Preview: Honda Indy Grand Prix of Alabama
Team Penske’s Juan Montoya not only leads the Verizon IndyCar Series point standings heading into this weekend’s Honda Indy Grand Prix of Alabama, he also leads an interesting group of drivers who have taken over the top three spots in the championship.
Read More
Scott Dixon
 
Monday Racing Roundup: Dixon Lands 36th Career IndyCar Win at Long Beach
Dixon's first victory at Long Beach was his 36th overall, breaking a tie with Bobby Unser for fifth on the all-time Indy car list. Al Unser is fourth with 39 victories. It was the 98th Indy car victory for team owner Chip Ganassi.
Read More
Scott Dixon
 
Pruett's Preview: Toyota Grand Prix of Long Beach
With two rounds complete and 14 left to run, drawing any significant conclusions on how certain drivers will fare in their quest for the Astor Cup would be premature, but it's hard to ignore some of the notable trends leading into this weekend's Toyota Grand Prix at Long Beach.
Read More
Items 1 - 5 of 233
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
1 picture, 100 words on The Blog: Capturing the action at last year’s @AngiesList #GPofINDY. Get your tickets today! http://t.co/wBJkd9tnxx
about 11 hours ago