News & Multimedia

Advance Auto Parts Enters Multi-Year Partnership with IMS

Advance Auto Parts, a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, has signed a strategic, multi-year partnership with the iconic Indianapolis Motor Speedway (IMS). 

The agreement designates Advance Auto Parts as the official partner of the Indianapolis Motor Speedway at events including the legendary Indianapolis 500, Brickyard 400, INDYCAR Grand Prix, Lights at the Brickyard, and more. Advance Auto Parts has more than 5,100 company-operated stores across the United States and Canada. 

"Advance Auto Parts is a perfect fit with the Indianapolis Motor Speedway," said Matt Davis, Advance Auto Parts marketing and sponsorships manager. "Indianapolis is the racing capital of the world, and we couldn’t be more eager to see the Advance Auto Parts brand represented with one of the most famous sports venues on Earth."

The IMS Radio Network also will be renamed the Advance Auto Parts INDYCAR Radio Network.

“We’re thrilled to welcome a globally recognized brand and first-class company like Advance Auto Parts to the Indianapolis Motor Speedway’s family of sponsors and lineup of world-class events,” IMS President Doug Boles said. “Advance Auto Parts represents quality and places its customers first, and those values also are so important to us. We are grateful to LST Marketing for its skilled work in facilitating a partnership that showcases the growing and cross-generational reach of our fan base.”

“Our brand and the name ‘Indy’ are synonymous with excellence in automotive,” Davis said. “We can’t wait to get started.” 

About Advance Auto Parts:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company's website at www.AdvanceAutoParts.com.

Show More Show Less
Now Viewing
IMS and Advance Auto Parts
 
Advance Auto Parts Enters Multi-Year Partnership with IMS
Advance Auto Parts, a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, has signed a strategic, multi-year partnership with the iconic Indianapolis Motor Speedway (IMS).
Read More
Related Media
Brickyard 400
 
Brickyard 400 Moves to September in 2018 as Final Race of Regular Season
The Brickyard 400 will enter a new era of excitement in 2018, as the annual Monster Energy NASCAR Cup Series race at the Indianapolis Motor Speedway will move to Sunday, Sept. 9. The 400 will serve as the final race of the regular season, determine the regular season champion and set the field for the NASCAR Playoffs, which begin the following weekend at Las Vegas Motor Speedway.
Read More
Nicky Hayden
 
Hayden Remembered as Fan Favorite, Talented World Champion at IMS
2006 MotoGP World Champion Nicky Hayden never won a race at the Indianapolis Motor Speedway, but “The Kentucky Kid” still was one of the most popular, talented and respected racers on two or four wheels to compete at the Racing Capital of the World in the last decade.
Read More
400 Fest
 
The Chainsmokers, Major Lazer To Headline 400 Fest at the Brickyard
The Chainsmokers and Major Lazer will lead a superstar lineup of performers at the new 400 Fest, a two-night concert event during NASCAR’s Brickyard 400 event Friday, July 21 and Saturday, July 22 at the Indianapolis Motor Speedway.
Read More
Jostens
 
Jostens Joins IMS Family, Will Supply Indianapolis 500 Winner's Ring
Jostens was named today as the official champion’s ring provider of the Indianapolis Motor Speedway, supplying rings to winners of the Indianapolis 500 presented by PennGrade Motor Oil, INDYCAR Grand Prix and Brickyard 400.
Read More
IMS Crowd
 
IMS Seating To Be Smoke-Free Beginning in October 2017
The Indianapolis Motor Speedway announced today that its grandstands will be entirely smoke-free beginning with the 2017 Red Bull Air Race. In addition, leading up to the Air Race, the track will provide limited smoke-free family grandstands at select Month of May events and at the Brickyard 400.
Read More
Items 1 - 5 of 734
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21