News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
Chase Field
 
Chase Field Locked Following Regular Season Finale
Denny Hamlin won a wild race at his home track, and the top four Chase hopefuls entering Saturday night's Federated Auto Parts 400 all held serve at Richmond International Raceway in an event that ended in overtime after a record 16 cautions.
Read More
Mutt Strut
 
Mutt Strut Returns to the Indianapolis Motor Speedway in 2017
The Humane Society of Indianapolis is excited to announce the return of Mutt Strut to the Indianapolis Motor Speedway. On Saturday, April 29, 2017, thousands of people and their furry friends will hit the track to walk for the animals. 2017 will mark IndyHumane’s 14th annual Mutt Strut.
Read More
Kyle Larson
 
Larson Gets First Sprint Cup Win at Michigan
The victory came in Larson's 99th start in the series, long after most observers expected Larson to record his first win. It also broke a 99-race drought for Chip Ganassi Racing, dating to Jamie McMurray's victory at Talladega in October 2013.
Read More
Indiana College Preparatory School
 
IMS Sponsoring Two Students in Unique Work-Study Program
The Indianapolis Motor Speedway is partnering with Indianapolis’ Providence Cristo Rey College Preparatory School in Indianapolis on its acclaimed program that introduces students to professional work environments.
Read More
Jeff Gordon and Tony Stewart
 
Two Hoosiers, One Final Memorable Moment at The Brickyard
Tony Stewart couldn’t imagine a better farewell, aside from winning, than to invite Jeff Gordon for one more 2.5-mile drive at the track that has meant so much to both NASCAR rivals. Sunday was supposed to be Stewart’s final Brickyard 400. Last year was supposed to be Gordon’s swan song.
Read More
Items 1 - 5 of 703
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
RT @INDairport: Need weekend plans? Head over to @IMS for the @Redbullairrace Saturday & Sunday. Tickets on sale at https://t.co/xklFCq3qJW
about 51 minutes ago