News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
Hauler Parade
 
NASCAR Stars To Participate in New-Look Hauler Parade Friday, July 21
The annual IMS Hauler Parade is back and bigger than ever this year, featuring a special “NASCAR Fan Fest” that will bring the stars of the Monster Energy Cup NASCAR Series to Speedway’s Main Street for an afternoon and evening of fun and engaging activities.
Read More
Lilly Diabetes 250
 
Stage Lengths Set for Lilly Diabetes 250 Race on July 22 at IMS
Stage lengths have been tweaked slightly for the Lilly Diabetes 250 NASCAR XFINITY Series race Saturday, July 22 at the Indianapolis Motor Speedway. Minor updates to the XFINITY Series race package for the race on the 2.5-mile oval at IMS are expected to alter the length of a fuel run. So to compensate, here are the new stages set by NASCAR for the race.
Read More
Ryan Blaney
 
Blaney Emerges as New Star of Summer after Stirring Pocono Victory
Blaney broke through for his first Monster Energy NASCAR Cup Series victory Sunday, June 11 at Pocono Raceway. He passed two-time reigning Brickyard 400 champion Kyle Busch with nine laps remaining and held off 2003 Brickyard 400 winner Kevin Harvick by .139 of a second in a thrilling finish.
Read More
Darrell Wallace Jr.
 
Wallace Eager To Blaze New Trails This Summer in Sudden Cup Series Debut
Like any driver who aspires to reach the Monster Energy NASCAR Cup Series, there have been triumphs and struggles for Darrell “Bubba” Wallace Jr. But now that he’s on the cusp of his first start at the top of the sport this Sunday at Pocono Raceway, every rise and dip of his career roller-coaster has been worth it.
Read More
Jimmie Johnson
 
Jimmie Johnson Tames Dover in OT, Ties Yarborough on All-Time List
Jimmie Johnson passed Kyle Larson on an overtime restart to roar to his third Monster Energy NASCAR Cup Series victory of the season Sunday at Dover International Speedway, tying NASCAR Hall of Famer Cale Yarborough on the all-time win list. Johnson led just twice for seven laps in the AAA 400 Drive for Autism, his Hendrick Motorsports No. 48 Chevrolet taking the checkered flag under caution as a multicar crash ended the race on its lone overtime attempt. Johnson’s 11th win at the 1-mile track was the 83rd of his career in NASCAR’s premier series.
Read More
Items 1 - 5 of 741
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21