News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
William Byron
 
Lilly Diabetes 250 Winner Byron Stays on Rocket Ride into Cup Series in 2018
Fast-forward to August 2017, and 19-year-old Byron is arguably the hottest young driving prospect in NASCAR. Byron, from Charlotte, North Carolina, is second in the NASCAR XFINITY Series standings, has scored three victories as a rookie and was named this week as the driver of the No. 5 Chevrolet next season for powerhouse Hendrick Motorsports in the Monster Energy NASCAR Cup Series.
Read More
Kirby Chambliss
 
Fans Have More To Look Forward To In 2017
While the exciting INDYCAR Grand Prix, 101st Indianapolis 500 presented by PennGrade Motor Oil, Brickyard Vintage Racing Invitational and Brantley Gilbert Big Machine Brickyard 400/Lilly Diabetes 250 event weekends have come and gone this year, there’s still plenty of action, fun and excitement to come in 2017 at the Racing Capital of the World.
Read More
Kyle Busch
 
Two-Time Brickyard Champ Busch Breaks Through, Earns Playoff Spot with Win
When Kyle Busch took the checkered flag July 30 at Pocono Raceway, he was conspicuously quiet for a guy who just ended a career-long 36-race winless streak in the Monster Energy NASCAR Cup Series.
Read More
JR Hildebrand
 
Race Day Preview: Sunday, July 30
The level of intensity is different now in the Verizon IndyCar Series, Monster Energy NASCAR Cup Series and Formula One. It’s crunch time, even though it’s only July. It’s what Sir Alex Ferguson, former legendary manager of English soccer power Manchester United, once famously called “squeaky bum time,” as everyone feels just a bit more tension, pressure and anxiety. Here’s a look at the building drama in the three series, which all race this weekend:
Read More
Kasey Kahne
 
Kahne Uses Late Move To Win Wild Brantley Gilbert Big Machine Brickyard 400
Kahne passed Brad Keselowski on the final restart in overtime to win the 24th annual Brantley Gilbert Big Machine Brickyard 400 on Sunday at the Indianapolis Motor Speedway. The epic race started at 2:44 p.m. and finished at 8:58 p.m., just eight minutes before sundown. The Monster Energy NASCAR Cup Series race was halted three times for red flags for a total of two hours, 31 minutes, including a rain delay of one hour, 47 minutes after the first 12 laps were completed.
Read More
Items 1 - 5 of 783
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21