News & Multimedia

Kroger To Sponsor Super Weekend At The Brickyard

Kroger will sponsor the Super Weekend at the Brickyard as part of an expanded partnership with the Indianapolis Motor Speedway, Kroger and IMS officials announced April 12.

The July 26-29 event will be known as Kroger Super Weekend at the Brickyard and culminate with the 19th annual Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard.

The new pact, which also will benefit the Riley Children’s Foundation, also includes Kroger becoming the Official Florist and the Official Box Lunch Provider for IMS and continuing as a sponsor of the IMS Kids Club.

“Kroger has been a longtime, active partner with the Indianapolis Motor Speedway and an integral part of Central Indiana life, so we’re happy to expand and strengthen our relationship,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and chief executive officer. “Every aspect of this partnership will enhance the fan experience at IMS events, and we’re also pleased that the important work of the Riley Children’s Foundation also will be helped.”

Kroger and IMS each will continue their corporate generosity by collaborating with race driver and passionate Riley supporter John Andretti, vendor partner General Mills, radio broadcaster Dave Wilson and others to increase fundraising efforts for Riley throughout 2012.

The Riley Children’s Foundation, based in Indianapolis, is committed to improving the health and well-being of children through philanthropic leadership in support of Riley Hospital for Children in Indianapolis and its research programs.

“Kroger, as the longest-running sponsor in NASCAR history, has been part of the series since 1981,” said Bob Moeder, Kroger Central Division president. “Our partnership with the Indianapolis Motor Speedway will take that to the next level, benefitting customers, associates and fans of both companies. As a passionate supporter of Riley Children’s Hospital, I am especially pleased by the new opportunities we have identified to support our Riley kids.”

The Kroger Super Weekend at the Brickyard will include the IMS debut of the NASCAR Nationwide Series and GRAND-AM Road Racing joining the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard for the NASCAR Sprint Cup Series. There will be four races in three days from July 27-29, as action will take place on the IMS oval and road course on the same event weekend for the first time.

Headquartered in Cincinnati, Kroger (NYSE:KR) is one of the nation’s largest grocery retailers, with fiscal 2011 sales of $90.4 billion.

The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. Kroger operates under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with customers.

Kroger Central Division, which includes operations in Indiana, is dedicated to supporting every local community it serves, contributing more than $14.7 million in 2011 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was recently named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes magazine.
 

Show More Show Less
Now Viewing
Kroger To Sponsor Super Weekend At The Brickyard
 
Kroger To Sponsor Super Weekend At The Brickyard
Read More
Related Media
Lilly Diabetes 250
 
Lilly Diabetes 250 to Showcase NASCAR XFINITY Series' New Format
The Lilly Diabetes 250 will feature two heats and a main this season as the NASCAR XFINITY Series debuts a new format in four races. Four “Dash 4 Cash” races will have the new format and the race at the Indianapolis Motor Speedway is the last of the four on the schedule.
Read More
Melanie Astles
 
Female Pilot to Make History as She Joins the Challenger Cup for the 2016 Red Bull Air Race Season
French aerobatic champion Mélanie Astles is writing history as she becomes the first female pilot to join the Red Bull Air Race’s Challenger Cup. Two other new exciting pilots will also join her, Britain’s Ben Murphy and American pilot Kevin Coleman.
Read More
Red Bull Air Race
 
IMS Set to Make More High-Altitude History
The world’s most elite master class pilots will soar to new heights above the skies of the Indianapolis Motor Speedway this October in the newest addition to the Red Bull Air Race World Championship schedule. This historic announcement brings IMS’ legacy as a center for aviation innovation full circle and unites two iconic sporting traditions and global brands.
Read More
Indianapolis 500
 
Tickets On Sale Now for Historic 2016 Season at IMS
Tickets are on sale today for a sure-to-be legendary and historic season at the Indianapolis Motor Speedway. Fans who have not already pre-ordered tickets can visit the IMS ticket office or IMS.com to purchase their seats for the 100th Running of the Indianapolis 500 Mile Race and an action-packed slate of Verizon IndyCar Series, NASCAR and vintage racing at IMS.
Read More
Kyle Busch
 
Monday Racing Roundup: Kyle Busch Wins NASCAR Sprint Cup Title at Homestead
Finishing off one of the most remarkable comebacks in NASCAR history—indeed, in the annals of sport—Kyle Busch won Sunday’s Ford EcoBoost 400 at Homestead-Miami Speedway and, with it, his first NASCAR Sprint Cup Series championship.
Read More
Items 1 - 5 of 668
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
WATCH: IMS president @jdouglas4 surprised Captain Chris Quiocho with a nomination for #Brickyard400! https://t.co/xsE3RjYSvs
about 7 hours ago