News & Multimedia

Nation's Heroes To Be Honored At Crown Royal 'Your Hero's Name Here' 400 at the Brickyard

Crown Royal will become the entitlement sponsor of the NASCAR Sprint Cup Series race Sunday, July 29, 2012 at the Indianapolis Motor Speedway.

The Crown Royal “Your Hero’s Name Here” 400 at the Brickyard is part of Crown Royal’s continuing effort to provide race fans with an unrivaled experience and honor all of the nation’s heroes. The race will serve as an expansion of the annual “Your Name Here” program and honor all of our nation’s heroes, including U.S. service men and women.

“We look forward to an exciting partnership with Crown Royal and an opportunity to showcase our appreciation for those who make a difference in our communities,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. “It is great to have a partner like Crown Royal to provide race fans with an exciting and unique race experience at the Brickyard.”

Crown Royal focused the annual promotion the last two years solely on military service members to honor their heroic acts and service to their country. The expanded Crown Royal “Your Hero Here” 400 program will recognize all of the unsung heroes who make a difference in our communities, from firefighters and police officers to local volunteers and military members.

The grand prize for the 2012 race at Indianapolis will go to one special individual who will be provided with the reins to their very own race and receive the naming rights to the Crown Royal “Your Hero’s Name Here” 400 at the Brickyard.

In addition to the grand prize, Crown Royal will honor various heroes throughout the Crown Royal “Your Hero’s Name Here” 400 at the Brickyard and integrate characteristics of IMS to enhance the overall race experience. From showcasing photographs and stories of heroes from across the country, to on-site stations where fans can send messages to service men and women stationed overseas, Crown Royal plans to give heroes the recognition they deserve.

The Crown Royal “Your Hero’s Name Here” 400 at the Brickyard will also serve as yet another platform to advance the “Please Drink Responsibly” message and to share the stories of heroes around the country with Indianapolis locals, NASCAR fans and people everywhere.

“We are incredibly excited to have the chance to take our annual program to the next level at one of the most historic venues in motorsports,” said Yvonne Briese, VP Marketing, DIAGEO North American Whisky. “In addition to providing a once-in-a-lifetime experience for our winner, we take great pride in the fact that we are able to acknowledge so many people who do so much for others and ask for nothing in return.”

The Crown Royal “Your Hero’s Name Here” 400 will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July 27 and Nationwide practice Thursday, July 26.

Crown Royal Canadian whisky is the number-one selling Canadian whisky brand in the U.S. by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. The Crown Royal Company is a primary sponsor of the No. 17 Roush Fenway Ford Fusion driven by Matt Kenseth. For more information visit www.crownroyal.com. Crown Royal encourages all race fans to please enjoy responsibly.

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit Diageo.com. For a global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

***

2011 Brickyard 400 tickets: Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the Indianapolis Motor Speedway.

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales Department at (866) 221-8775 for more information.

Show More Show Less
Now Viewing
IMS
 
Nation's Heroes To Be Honored At Crown Royal 'Your Hero's Name Here' 400 at the Brickyard
Crown Royal will become the entitlement sponsor of the NASCAR Sprint Cup Series race Sunday, July 29, 2012 at the Indianapolis Motor Speedway. The Crown Royal "Your Hero's Name Here" 400 at the Brickyard is part of Crown Royal's continuing effort to provide race fans with an unrivaled experience and honor all of the nation's heroes.
Read More
Related Media
Kasey Kahne
 
Kahne Stakes Claim To Keep Hendrick Ride with Dramatic Victory in Brantley Gilbert Big Machine Brickyard 400
At the end of a physically and emotionally draining Sunday, in a crash-filled race that took 6 hours, 14 minutes to finish and included three red flags, Kahne drove with determination until dark and departed minutes before sunset with a much-needed confidence boost to win the Brantley Gilbert Big Machine Brickyard 400.
Read More
Kasey Kahne
 
Race Fans: Renew Your Tickets Now for New Era of Big Machine Brickyard 400 To Lock In 2017 Prices
Race fans can renew their tickets now for the 2018 Big Machine Brickyard 400 and Lilly Diabetes 250 – at 2017 prices – as the annual NASCAR race weekend at the Indianapolis Motor Speedway enters an exciting new era next year.
Read More
Kasey Kahne
 
Kahne Uses Late Move To Win Wild Brantley Gilbert Big Machine Brickyard 400
Kahne passed Brad Keselowski on the final restart in overtime to win the 24th annual Brantley Gilbert Big Machine Brickyard 400 on Sunday at the Indianapolis Motor Speedway. The epic race started at 2:44 p.m. and finished at 8:58 p.m., just eight minutes before sundown. The Monster Energy NASCAR Cup Series race was halted three times for red flags for a total of two hours, 31 minutes, including a rain delay of one hour, 47 minutes after the first 12 laps were completed.
Read More
Dale Earnhardt Jr.
 
Junior Admits to Soft Spot for IMS during Preparation for Final Brickyard Start
He’s been racing at this prestigious track since 2000, and a Saturday practice run reminded him to enjoy the surroundings and the pure joy of racing as well as appreciate the Brickyard’s storied history. Deliberately choosing the best words to describe his affinity for IMS, Earnhardt’s earnest candor was a reminder of why fans love him so much.
Read More
William Byron
 
Teen Byron Holds Off Menard for Historic, Exciting Victory in Lilly Diabetes 250
Byron, 19, from Charlotte, North Carolina, edged Menard by .108 of a second in his No. 9 Liberty University Chevrolet fielded by JR Motorsports, owned by NASCAR superstar Dale Earnhardt Jr.
Read More
Items 1 - 5 of 779
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21