News & Multimedia

NASCAR Drivers Take Center Stage in 2017 NASCAR Playoff Campaign

As stock car racing’s brightest stars prepare for the grueling, 10-week road to Ford Championship Weekend, NASCAR® is showcasing all the drama and intensity of the 2017 NASCAR Playoffs with a new, integrated marketing campaign.

From the first green flag to the final burnout, the 2017 NASCAR Playoffs campaign will engage fans across platforms with the rigors of the journey, the ferocity of the competition, and the thrill of victory – all from the perspective of the drivers.

Fans can visit the NASCAR Playoffs Leaderboard at NASCAR.com/playoffs and follow NASCAR on social media (#NASCARPlayoffs) for first-hand driver perspectives on navigating “Playoff Road” en route to the Monster Energy NASCAR Cup Series™ championship finale at Homestead-Miami Speedway on November 19.

The first Monster Energy NASCAR Cup Series television spot, “Challenge of Champions,” debuted Saturday during the final regular season race at Richmond Raceway.

“NASCAR drivers share a bond with fans that’s unlike anything else in sports, so for us it made sense to have our stars set the stage for the 2017 NASCAR Playoffs,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “The excitement of stage racing will be on full display during the playoffs, so we’re creating content that takes fans inside the minds of our drivers for a more intimate, behind-the-scenes experience.”

The NASCAR Playoffs Leaderboard will feature short videos for all 16 Monster Energy NASCAR Cup Series Playoffs drivers, each sharing their own, unique perspective on what it takes to win a championship. Drivers will also discuss their individual paths to this year’s playoffs as part of a special “Backroads” video series, available on NASCAR social media channels. 

Chevrolet, Ford and Toyota are once again inviting fans to participate in the 2017 Monster Energy NASCAR Cup Series Playoffs Promotion* on NASCAR.com, for a chance to win new trucks and VIP trips to NASCAR Champion’s Week in Las Vegas in November.

Fans can visit NASCAR.com/playoffspromo to register for a chance to win a 2018 Chevrolet Silverado 1500, 2018 Ford F-150 Lariat and 2018 Toyota Tundra TRD Sport. New this year, fans also have the chance to win manufacturer-specific experiential prizes during each round of the NASCAR Playoffs and view exclusive “Truck Talk” promotional spots from the OEMs, each featuring playoffs drivers.

“Chevy, Ford and Toyota are among the most dedicated partners in the sport, so it’s great to have all three on board again this year to further elevate the NASCAR Playoffs experience for our fans,” said Gregory.

Continuing the momentum on social media following last year’s record-setting postseason, the playoffs will be promoted heavily across all social channels, including with a #NASCARPlayoffs emoji on Twitter and driver takeovers on Facebook, Instagram and Snapchat.

Last month, NASCAR announced plans to live-stream one in-car camera on Twitter for all 10 Monster Energy NASCAR Cup Series Playoffs races. Beginning this week, fans have access to customized Twitter emojis and hashtags for all 16 playoffs drivers, whose input helped create the personalized artwork.

The broader playoffs campaign, developed with 77 Ventures, will also include creative and content promoting the NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™ Playoffs.

NASCAR will crown its 2017 Monster Energy NASCAR Cup Series champion at the Ford EcoBoost 400 at Homestead-Miami Speedway in the fourth and final round of the NASCAR Playoffs on Nov. 19 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio). Tickets for playoffs events across all three NASCAR national series are available at NASCAR.com/tickets.

The 2017 NASCAR Playoffs kick off with The Tales of the Turtles 400 on Sunday, Sept. 17 at 3 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM NASCAR Radio (channel 90), with additional coverage on NASCAR.com.

Show More Show Less
Now Viewing
2017 NASCAR Playoffs Campaign
 
NASCAR Drivers Take Center Stage in 2017 NASCAR Playoff Campaign
Creative sets stage for dramatic, 10-week Road to the Championship; Fans to register for chance to win new trucks from Chevrolet, Ford and Toyota
Read More
Related Media
Mathias Dolderer
 
Race Teams Enjoy Their Labors During Labor Weekend
Labor Day Weekend. For many of us, it’s the last long weekend of the summer and the last three-day weekend until Thanksgiving. It’s a time to chill, enjoy family and friends and hopefully keep the sweatshirts and jeans in the closet for one more weekend.
Read More
William Byron
 
Lilly Diabetes 250 Winner Byron Stays on Rocket Ride into Cup Series in 2018
Fast-forward to August 2017, and 19-year-old Byron is arguably the hottest young driving prospect in NASCAR. Byron, from Charlotte, North Carolina, is second in the NASCAR XFINITY Series standings, has scored three victories as a rookie and was named this week as the driver of the No. 5 Chevrolet next season for powerhouse Hendrick Motorsports in the Monster Energy NASCAR Cup Series.
Read More
Governor Holcomb speaks with the Press about Roadtrip Indiana at the Indianapolis Motor Speedway.
 
Gov. Eric Holcomb Announces Roadtrip Nation at IMS
View Photos
Kirby Chambliss
 
Fans Have More To Look Forward To In 2017
While the exciting INDYCAR Grand Prix, 101st Indianapolis 500 presented by PennGrade Motor Oil, Brickyard Vintage Racing Invitational and Brantley Gilbert Big Machine Brickyard 400/Lilly Diabetes 250 event weekends have come and gone this year, there’s still plenty of action, fun and excitement to come in 2017 at the Racing Capital of the World.
Read More
Kyle Busch
 
Two-Time Brickyard Champ Busch Breaks Through, Earns Playoff Spot with Win
When Kyle Busch took the checkered flag July 30 at Pocono Raceway, he was conspicuously quiet for a guy who just ended a career-long 36-race winless streak in the Monster Energy NASCAR Cup Series.
Read More
Items 12 - 16 of 1,145
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21