May 19, 2012 | By Media Release
Big Machine Records joins 2012 Super Weekend
Crown Royal, the Indianapolis Motor Speedway and country music stars, The Band Perry, revealed the five finalists in the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard program, which will award naming rights to the Brickyard NASCAR race to a deserving American hero. In addition, Big Machine Records confirmed it will be a presenting sponsor of the race for the second year in a row and will produce a country music concert on raceday morning, Sunday, July 29 at IMS.
The official name of the event is the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by Big Machine Records.
The five finalists in the Crown Royal “Your Hero’s Name Here” program, include a Purple Heart recipient from Indiana, a firefighter from Alabama, a nurse from Texas, an Iraq War Metal recipient from Florida, and a veteran from North Carolina who founded a company that builds and alters homes to meet the needs of veterans returning home. In addition to receiving naming rights, the winner will wave the green flag and deliver the trophy in Victory Lane at the Brickyard!
Fans can visit the “Crown Your Hero” tab on the Crown Royal Facebook Page (www.Facebook.com/CrownRoyal) to read all of the finalists’ stories and vote for a winner!
The 2012 concert line-up for race day includes The Band Perry, Justin Moore, The Mavericks and others.
- Thu, June 13
IMS Statement On Passing Of Jason Leffler
- Wed, June 12
Newman Driving On Wave Of Momentum Entering Michigan
- Tue, June 11
Country Stars To Perform July 27 - 28 At Brickfest Music Festival
- Thu, June 06
Stewart's Heat To Revive Season Burns With More Intensity After Dover Win
- Tue, June 04
Driver Could Win $1 Million At Indiana 250 On July 27 At IMS
- MORE HEADLINES
- Tue, June 18
Ask the Expert: On Milwaukee and IndyCar penalties
- Sun, June 16
NASCAR: Greg Biffle holds on to win again at Michigan
- Sun, June 16
IndyCar's Ryan Hunter-Reay repeats at Milwaukee
- Sat, June 15
Controversy of Helio Castroneves' recent penalty could make rulebook more transparent
- MORE INDYSTAR NEWS