The event features the thrilling, wheel-to-wheel action of the USAC NOS Energy Drink National Midget Championship. Read More>
The special events will take place in April in Indianapolis, Bloomington, Evansville and Fort Wayne. Read More>
Season One of the popular docuseries looked at the buildup to the 107th Indianapolis 500 presented by Gainbridge last spring. Read More>
Josef Newgarden unveils the 2024 Indianapolis 500 Ticket View Photos>
Remembering the life and career of Gil de Ferran. View Photos>
Photos from Sunday at Indianapolis Motor Speedway for the 2023 Indy 8 Hour. View Photos>
On this episode of Doug and Drivers, IMS President Doug Boles sits down with four-time Indy 500 winner Helio Castroneves. The modern legend discusses his historic Drive for Five, his transition to an ownership role within Meyer Shank Racing, the loss of his dear friend Gil de Ferran, and more. Watch Video>
On this episode of Behind the Bricks, IMS President Doug Boles heads all the way to Arvada, Colorado, on the outskirts of Denver for a fan party at the Sonsio headquarters. To celebrate their new role as the title sponsor of the Grand Prix, Sonsio unveiled Scott McLaughlin's Sonsio car and hosted nearly 200 Denver-area Indy 500 fans! Watch Video>
On this episode of Doug and Drivers, IMS President J. Douglas Boles sits down with Graham Rahal to discuss his growing businesses off-track, as well as the gut wrenching memories of failing to qualify for the Indy 500 last year. Watch Video>
April 11, 2019 | By Indianapolis Motor Speedway
Officials from PepsiCo, Inc. (NASDAQ: PEP) and the Indianapolis Motor Speedway announced a multiyear partnership Thursday, April 11 in which Pepsi and MTN DEW become the Official Soda Beverages of IMS and Aquafina the Official Water of IMS starting with the 2019 season. PepsiCo products will be served exclusively at concession stands and in suites throughout the historic facility starting with the INDYCAR Grand Prix and 103rd Indianapolis 500 presented by Gainbridge in May. “PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership,” IMS President J. Douglas Boles said. “The PepsiCo line of beverages are enjoyed worldwide and is an excellent match for the global reach of elite events at IMS. The delicious, refreshing taste of PepsiCo products are an ideal way for fans to quench their thirst at the track.” The agreement with IMS continues PepsiCo’s long involvement with the track and with auto racing, dating back to 1903 when pioneer roadster Barney Oldfield served as a Pepsi spokesperson. PepsiCo previously has held pouring rights at IMS, and Mike Mosley famously qualified the No. 48 Pepsi Challenger on the front row for the 1981 Indianapolis 500. About PepsiCo Products from PepsiCo are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is its vision to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects PepsiCo’s ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.