News & Multimedia

12 Days of IMS De-Lights Bringing More Holiday Cheer to Indy

December 11, 2017 | By Indianapolis Motor Speedway

The Indianapolis Motor Speedway will make this year’s holiday season extra memorable for Lights at the Brickyard attendees, with a special new “12 Days of IMS De-Lights” promotion that starts Dec. 13 and runs through Christmas Eve, Dec. 24.

During that span, each night of Indy’s most exciting holiday attraction will feature a special giveaway or experience for a select group of fans or a new addition to the Lights course.

Some of the exciting opportunities include:

• Fan Swag Nights: Over several nights, fans will receive prizes for being first in line. This will include vouchers for IMS tickets, IMS memorabilia, sponsor products from Coca-Cola, the American Dairy Association and more.
• The opportunity to drive the course in an IMS vehicle with IMS President J. Douglas Boles or a Verizon IndyCar Series driver.
• The unveil of special new light displays based on fan votes and upcoming events.
• Vouchers for a behind-the-scenes IMS tour in 2018.
• Lunch on Main Street with IMS President Boles.
• Other opportunities to be announced from IMS social media accounts over the 12 days. 

“Lights at the Brickyard continues to provide holiday cheer for many families around Central Indiana, and we want even more people to enjoy the sights and sounds of the Christmas season at IMS,” Boles said. “One of our favorite things is to interact with our fans directly and offering these fun promotions as the holidays approach is one of those ways we can do that.”

Lights at the Brickyard, the popular, drive-through holiday display that debuted last year at the Indianapolis Motor Speedway, is taking place through Dec. 30 this year with a longer route and over 2.5 million bright lights illuminating an expanded lineup of colorful displays. For more information, visit www.ims.com/lights.