News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
Indianapolis 500 Pace Car
 
2019 Corvette ZR1 To Pace 102nd Indianapolis 500
The 2019 Corvette ZR1 is the official Pace Car for the 2018 Indianapolis 500 presented by PennGrade Motor Oil and will lead drivers to the green flag Sunday, May 27 for the 102nd Running of the legendary race.
Read More
Sam Hanks, 1957 Indianapolis 500
 
Memory Lane: Sam Hanks, 1957
The 1957 Indianapolis 500 featured a perfect marriage of a car and driver that needed someone to believe in them.
Read More
Max Chilton
 
Leading Opens Chilton's Eyes to New Obsession with Indianapolis 500
Like many drivers who weren’t born in America, Max Chilton admits he didn’t quite get the Indianapolis 500 during his rookie year in 2016.
Read More
500 Forward
 
500 Forward Returns To Celebrate The Month of May in Indy through Community Initiatives Including Art, Fashion
The Indianapolis Motor Speedway is continuing a collaborative community effort, 500 Forward, to celebrate the Indianapolis 500 presented by PennGrade Motor Oil and the Month of May.
Read More
Fittipaldi
 
Rookie Fittipaldi Excited to Continue Family Legacy of Success at Indianapolis
There’s one name among the rookies assigned to cars for the 102nd Indianapolis 500 presented by PennGrade Motor Oil that stands out for race fans even though that driver has just one career Verizon IndyCar Series start.
Read More
Items 1 - 5 of 2,947