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January 10, 2012 | By Robin Miller - SPEED.COM
Courtesy of Speed.com
James Hinchcliffe’s social media persona, personality and driving ability combined to score him one of the best seats in the IZOD IndyCar Series. As previously predicted on SPEED, Hinch has been hired by Andretti Autosport to drive the GO DADDY Dallara/Chevy 2012 and will be formally introduced at a press conference Wednesday at the Indianapolis Motor Speedway. "It’s the perfect situation in every way,” declared Hinch on Tuesday afternoon. "I got the most competitive ride available with the best sponsor in the series. "It’s like Christmas, Easter, Halloween, New Year’s and Ground Hog Day all wrapped into one.’’ The 25-year-old Canadian’s outgoing personality, coupled with being rookie of the year in INDYCAR, earned him the right to replace NASCAR-bound Danica Patrick, whose popularity skyrocketed with her GO DADDY commercials the past three years. Two-time Indy winner Dan Wheldon had just signed to take the GO DADDY ride with his former team a few hours before losing his life in the season finale at Las Vegas. So Hinchcliffe, who finished 12th in the 2011 point standings despite missing the season opener and learned on Dec. 1 that his Newman/Haas team was getting out of Indy car, was a logical choice for Michael Andretti. But it was his off-the-wall web site, known as Hinchtown.com, and social media savvy with Twitter and Facebook that got GO DADDY’s attention. "I haven’t met anyone from GO DADDY face-to-face yet but there’s so much of my content on-line that’s what the team kept showing them,’’ said the Toronto native whose media-friendly style and sense of humor is perfect for the Internet domain registrar. "My web site isn’t politically correct and it’s a little edgy and that’s what GO DADDY likes so it makes a lot of sense.’’ Barb Rechterman, chief marketing officer for GO DADDY, told USA Today that her company would use Hinch in its national advertising campaign. "Hopefully it won’t be in a bikini,’’ he said with a laugh, "but I’ve got some big heels to fill.’’