News & Multimedia

Month of May at IMS To Be Featured in Exciting Super Bowl Regional TV Commerical

The pageantry, excitement and tradition of the Month of May at the Indianapolis Motor Speedway will be featured in a regional advertisement airing on NBC’s telecast of Super Bowl LII on Sunday, Feb. 4.

A 30-second spot will air on selected NBC affiliates in Indiana, including WTHR in Indianapolis, at the end of the first half and leading into the highly anticipated halftime show of the National Football League championship game between the New England Patriots and the Philadelphia Eagles. The Super Bowl annually is the highest-rated television program in America.

This is the third consecutive year the INDYCAR Grand Prix and Indianapolis 500 presented by PennGrade Motor Oil will be featured in a regional TV ad during the Super Bowl telecast.

“All of the action and excitement of May is approaching as quickly as one of the sleek new Indy cars that will be on track during the month at the Racing Capital of the World,” IMS President J. Douglas Boles said. “This ad will remind the biggest television audience of the year that there’s nothing in sports like the Month of May at Show EditorIMS, boosting the anticipation for new and existing fans alike as the countdown to the 102nd Indianapolis 500 continues.”

The commercial, created in collaboration with Indianapolis advertising and marketing agency Mortenson Kim, is an important component of the “THIS IS MAY” campaign to promote the fifth annual INDYCAR Grand Prix on Saturday, May 12 and the 102nd Indianapolis 500 presented by PennGrade Motor Oil on Sunday, May 27.

Fast-action footage features the wheel-to-wheel racing, concerts by global music superstars, pageantry, tradition and partying that help to make May at IMS the greatest month of the year for race fans in Indiana and around the world. The track “Can’t Hold Me Down” by EDM superstar GRiZ – one of the performers during the Indy 500 Snake Pit presented by Coors Light on Race Day at IMS – provides a lively, pulsing soundtrack throughout the commercial.

The full 30-second ad and a one-minute extended cut will be posted on IMS channels at Facebook, Instagram, Twitter and YouTube after the Super Bowl. A 15-second teaser video of the ad also will air in the morning of Sunday, Feb. 4 on WTHR and will be available at IMS.com and on IMS social channels.

Visit IMS.com for more information and to buy tickets for all Month of May activities at IMS.



Show More Show Less
Now Viewing
Indianapolis 500
 
Month of May at IMS To Be Featured in Exciting Super Bowl Regional TV Commerical
The pageantry, excitement and tradition of the Month of May at the Indianapolis Motor Speedway will be featured in a regional advertisement airing on NBC’s telecast of Super Bowl LII on Sunday, Feb. 4.
Read More
Related Media
Robert Wickens
 
Rookie Wickens Shines in 'Bittersweet' Qualifying for INDYCAR Grand Prix
Wickens barely missed the Verizon P1 Award on Friday for the INDYCAR Grand Prix, recording a lap less than a tenth of a second behind pole winner Will Power. Still, Wickens will start on the front row when the Verizon IndyCar Series race begins Saturday afternoon.
Read More
Will Power
 
Power Hopes To Follow Winning Formula after Capturing INDYCAR Grand Prix Pole
Power earned the Verizon P1 Award for the third time for the event on the 14-turn, 2.439-mile circuit, and he won the race both times previously after starting from pole, in 2015 and 2017.
Read More
Will Power
 
Power Tops Second Practice Session for INDYCAR Grand Prix
Driving the No. 12 Verizon Team Penske Chevrolet, Power navigated the 2.439-mile, 14-turn road course in 1 minute, 9.8759 seconds (125.657 mph) to lead the field of 24 entries during the 45-minute session. Power also was fastest in the morning practice.
Read More
Tamika Catchings
 
Indiana Fever Legend Catchings To Wave Green Flag To Start INDYCAR Grand Prix
Four-time Olympic gold medalist and Indiana Fever legend Tamika Catchings will serve as honorary starter for the INDYCAR Grand Prix on Saturday, May 12 at the Indianapolis Motor Speedway.
Read More
Will Power
 
Power Sets Pace in Opening Practice for INDYCAR Grand Prix
Power, in the No. 12 Verizon Team Penske Chevrolet, let this morning’s opening practice for the fifth annual event with a lap of 1 minute, 10.0866 seconds (125.279 mph) around the 2.439-mile, 14-turn road course that uses a portion of the famed 2.5-mile oval.
Read More
Items 11 - 15 of 644