News & Multimedia

Sato Returns to IMS, Launches 'THIS IS MAY.' Campaign

2017 Indianapolis 500 presented by PennGrade Motor Oil winner Takuma Sato helped to start a major promotional campaign for the 102nd edition of “The Greatest Spectacle in Racing” by unveiling a large banner over Gate 2 of the Indianapolis Motor Speedway on Jan. 18.

The banner, which measures 91.5 feet wide and 19.5 feet high, features the tagline “THIS IS MAY.” on an image of Sato celebrating his victory in the 101st Running of the Indianapolis 500. “THIS IS MAY.” will be the centerpiece of the Indianapolis 500 promotional campaign this spring, including television and print advertising, billboards, social media content and digital and print collateral.

"It was a very exciting moment for me when I became the Indy 500 champion,” Sato said. “So many great things have happened since I won, and I cannot believe the race is already only four months away. It is an unbelievable feeling to return as the defending champion. The whole experience has been beyond my imagination.”

IMS President J. Douglas Boles and Hulman Motorsports Senior Vice President of Events Allison Melangton joined Sato at the ceremony.

“Takuma’s victory last year was the crowning achievement of a Month of May filled with excitement,” Boles said. “That’s the concept behind this new promotional campaign: There’s nothing on Earth quite like the entire Month of May at the Indianapolis Motor Speedway, on and off the track.”

Said Melangton: “Around Indiana and around the world, the Month of May is circled on so many people’s calendars. From incredible racing action to world-class concerts and engaging community programming, there’s so much to be a part of. That’s what we’re celebrating with this campaign as we count down to another incredible Indy 500.”

The 102nd Indianapolis 500 is scheduled for Sunday, May 27. The fifth annual INDYCAR Grand Prix, which kicks off Month of May activity at the track, is scheduled for Saturday, May 12. For more information or tickets for both events, visit IMS.com.



Show More Show Less
Now Viewing
This is May
 
Sato Returns to IMS, Launches 'THIS IS MAY.' Campaign
2017 Indianapolis 500 presented by PennGrade Motor Oil winner Takuma Sato helped to start a major promotional campaign for the 102nd edition of “The Greatest Spectacle in Racing” by unveiling a large banner over Gate 2 of the Indianapolis Motor Speedway on Jan. 18.
Read More
Related Media
Will Power
 
Power Tops Second Practice Session for INDYCAR Grand Prix
Driving the No. 12 Verizon Team Penske Chevrolet, Power navigated the 2.439-mile, 14-turn road course in 1 minute, 9.8759 seconds (125.657 mph) to lead the field of 24 entries during the 45-minute session. Power also was fastest in the morning practice.
Read More
Tamika Catchings
 
Indiana Fever Legend Catchings To Wave Green Flag To Start INDYCAR Grand Prix
Four-time Olympic gold medalist and Indiana Fever legend Tamika Catchings will serve as honorary starter for the INDYCAR Grand Prix on Saturday, May 12 at the Indianapolis Motor Speedway.
Read More
Will Power
 
Power Sets Pace in Opening Practice for INDYCAR Grand Prix
Power, in the No. 12 Verizon Team Penske Chevrolet, let this morning’s opening practice for the fifth annual event with a lap of 1 minute, 10.0866 seconds (125.279 mph) around the 2.439-mile, 14-turn road course that uses a portion of the famed 2.5-mile oval.
Read More
Danica Patrick
 
Memory Lane | Danica Patrick, 2005
Curiosity was piqued when 1986 Indianapolis 500 winner Bobby Rahal announced in May 2004 that Danica Patrick would drive one of his Rahal Letterman Racing cars in the 2005 edition of “The Greatest Spectacle in Racing.” But no one that day in 2004 had any idea of the earthquake that would strike the Indianapolis Motor Speedway the following May. Danicamania was a phenomenon like few others in the century-plus history of the Indianapolis 500.
Read More
Will Power
 
Stars Think New Car Will Produce More Passing, Excitement in INDYCAR Grand Prix
Closer racing with the expectation for more passing should make for an entertaining INDYCAR Grand Prix on Saturday, according to three of the Verizon IndyCar Series’ best drivers. Team Penske’s Simon Pagenaud and Will Power — who have split the four wins in this race — were joined by four-time Indy car champion Sebastien Bourdais of Dale Coyne Racing with Vasser-Sullivan in expressing their eagerness Thursday about competing in a more wide-open 85-lap event on the Indianapolis Motor Speedway’s 14-turn, 2.439-mile road course.
Read More
Items 13 - 17 of 644