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Bowers & Wilkins Introduces Limited-Edition 100th Running Of Indianapolis 500 Wireless Headphone

The Indianapolis 500 Mile Race never sounded so good! Iconic British loudspeaker brand Bowers & Wilkins is celebrating the historic 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil with a limited-edition wireless headphone.

Why the association between the great race that’s taken place at Indianapolis Motor Speedway since 1911 and a 50-year-old British audiophile speaker brand?

“Quite simply, we admire the result of engineering perfection,” said Joe Atkins, Bowers & Wilkins Chairman/CEO. "Bowers & Wilkins is founded on innovation and uncompromised performance. With performance audio and on this track, precision wins. We are thrilled to celebrate more than a century of racing excellence at this iconic track." 

The limited-edition 100th Running 2016 Indy 500 Bowers & Wilkins P5 Wireless Headphones feature class-leading 17-hour battery life, universal Bluetooth compatibility with aptX quality, dual microphones for highest call quality, award-winning P5 drivers and luxury materials. This limited-edition product is laser engraved on each ear cup with the official "100th Running" logo on the right and the commemorative "100th Running of the Indianapolis 500" logo on the left. Also included is a protective quilted carrying case, embroidered with the Indianapolis 500 commemorative logo.

“The historic 100th Running of the Indianapolis 500 creates a great avenue for Indianapolis Motor Speedway and the Verizon IndyCar Series to expand exclusive offerings to our fans,” said Rod Davis, Hulman Motorsports chief revenue officer. “We are fortunate to have an audience that enjoys and appreciates high-quality products and the Bowers & Wilkins brand fits nicely with that lifestyle. We are proud to partner with them to commemorate this epic event.”

The limited-edition 100th Running 2016 Indy 500 Bowers & Wilkins P5 Wireless Headphones will be exclusively available at www.bowers-wilkins.com/indy100.  

For large volume orders of 10 or more, please contact specialmarkets@bwgroupusa.com. 

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