News & Multimedia

Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race

The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.

Scheduled for Saturday, July 26, the Lilly Diabetes 250 will be run on the famed IMS 2.5-mile oval and will take place during the third-annual Kroger Super Weekend. Previous IMS Nationwide Series race winners include Brad Keselowski in 2012 and Kyle Busch last year.

This title sponsorship goes hand-in-hand with Lilly’s mission of raising awareness about diabetes in Indiana and across the world. The event will serve as an ideal platform to support those affected by diabetes, as well as provide education about this rampant disease.

“We’re proud to announce that Lilly is providing the entitlement sponsorship for the Lilly Diabetes 250 Nationwide Series race at IMS,” said J. Douglas Boles, Indianapolis Motor Speedway president. “Lilly is an Indianapolis-based company recognized globally as a forerunner in fighting diseases and making lives better for people all over the world, and we greatly look forward to working with them in promoting diabetes awareness during the Lilly Diabetes 250.”

A leader in diabetes care for more than 90 years, Lilly delivers an array of treatment options as well as a variety of programs and resources that can help people overcome the daily challenges of managing diabetes. Diabetes is a chronic condition that affects approximately 382 million people worldwide and the International Diabetes Federation (IDF) predicts that by 2030, that figure will grow to 592 million people.

According to the American Diabetes Association, more than 714,000 children and adults in Indiana suffer from all forms of diabetes, including type 1, type 2 and gestational. 

“Diabetes is a serious problem not just in Indiana but around the world. We know the reach NASCAR has and we are honored to join our neighbors at the Indianapolis Motor Speedway to sponsor this race,” said Mike Mason, vice president, U.S., Lilly Diabetes. “We hope our involvement will provide the awareness that is essential to prevention and management of this disease. By working with the Indianapolis Motor Speedway, we hope to get people talking about diabetes with their doctor, as well as their friends and family.”

Lilly Diabetes is a sponsor of NASCAR Nationwide Series driver Ryan Reed, who competes full time for Roush Fenway Racing (RFR) and has type 1 diabetes. In October 2013, RFR announced a partnership with the American Diabetes Association’s Drive to Stop Diabetes and Lilly Diabetes. Reed, who was diagnosed with diabetes at age 17, drives the No. 16 American Diabetes Association Drive to Stop Diabetes Presented by Lilly Diabetes Ford Mustang.

“I couldn’t be more excited to compete for the first time at the iconic Indianapolis Motor Speedway during the Lilly Diabetes 250,” Reed said. “To have the opportunity to race at the home of Lilly’s corporate headquarters in Indianapolis is a great honor and something I’ll never forget. I’m grateful to everyone at Lilly Diabetes and the American Diabetes Association for the opportunity to join them in promoting diabetes awareness with the hope of someday eliminating this devastating disease.”

Kroger Super Weekend at IMS will include the Lilly Diabetes 250 Nationwide Series race and NASCAR Sprint Cup practice and qualifying on Saturday, July 26. Thursday will feature TUDOR United SportsCar Championship practice and qualifying; and NASCAR Sprint Cup and Nationwide Series practice and TUDOR United SportsCar Championship racing will take place on Friday. The weekend will conclude on Sunday, July 27 with the NASCAR Sprint Cup Series 21st annual Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com.


***


2014 ticket information: Ticket information is available for the remaining events in 2014 at the Indianapolis Motor Speedway – the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
 
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.
Read More
Related Media
IMS
 
Vote Now For Energizer Bunny's Return To IMS Balloon Festival
If you're a fan of the IMS Centennial Era Balloon Festival, you can have a direct say whether or not the iconic Energizer Bunny "Hot Hare" Balloon returns this May to the Indianapolis Motor Speedway. Centennial Era Balloon Festival fans should visit the Energizer Bunny's page on Facebook and type a message on the bunny's "Wall" that they want to see the Hot Hare balloon at the Centennial Era Balloon Festival on May 8. Voting is open until 1 a.m. (ET) Monday, March 8.
Read More
IMS
 
IMS 'Goes Big' To Celebrate Mailing Of Indianapolis 500 Tickets
The Indianapolis 500 is the world's largest single-day spectator sporting event, and the Indianapolis Motor Speedway is the world's largest spectator sporting facility. So it's only fitting that IMS "went big" to show off the 2010 Indianapolis 500 ticket. A banner of the 2010 Indianapolis 500 ticket, measuring 91½ feet wide and 19½ feet tall, was unveiled Tuesday, March 2 over Gate 2 (Main Gate) at IMS and will remain there through the month of May. Tickets for this year's race, scheduled for Sunday, May 30, will be mailed to ticketholders starting Wednesday, March 3.
Read More
IMS
 
Bell Teaming With Schmidt/Ganassi, Herbalife For Indy 500 Entry
Sam Schmidt Motorsports/Chip Ganassi Racing will field an entry for the 2010 Indianapolis 500 for veteran driver Townsend Bell, with primary sponsor from global nutrition and direct-selling company Herbalife, the team announced March 2.
Read More
IMS
 
Individual Premium Hospitality Available For All IMS Events In 2010
Luxury hospitality at the Indianapolis Motor Speedway, once reserved for large corporate clients, is available for individuals and small groups at all three IMS events in 2010. There is a wide variety of premium individual hospitality packages for the Indianapolis 500, Brickyard 400 and Red Bull Indianapolis GP, with prices and amenities to suit everyone.
Read More
IMS
 
Three Americans In Top Five Of MotoGP Test At Malaysia
If the results of the latest test are any indication, it could be a star-spangled season in MotoGP. American riders Nicky Hayden, Colin Edwards and Ben Spies seized three of the top five spots in a MotoGP test Feb. 25-26 at the Sepang Circuit near Kuala Lumpur, Malaysia. Eighteen riders tested to prepare for the 2010 season, which includes the Red Bull Indianapolis GP on Sunday, Aug. 29 at the Indianapolis Motor Speedway.
Read More
Items 2,793 - 2,797 of 2,817
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21