News & Multimedia

Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race

The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.

Scheduled for Saturday, July 26, the Lilly Diabetes 250 will be run on the famed IMS 2.5-mile oval and will take place during the third-annual Kroger Super Weekend. Previous IMS Nationwide Series race winners include Brad Keselowski in 2012 and Kyle Busch last year.

This title sponsorship goes hand-in-hand with Lilly’s mission of raising awareness about diabetes in Indiana and across the world. The event will serve as an ideal platform to support those affected by diabetes, as well as provide education about this rampant disease.

“We’re proud to announce that Lilly is providing the entitlement sponsorship for the Lilly Diabetes 250 Nationwide Series race at IMS,” said J. Douglas Boles, Indianapolis Motor Speedway president. “Lilly is an Indianapolis-based company recognized globally as a forerunner in fighting diseases and making lives better for people all over the world, and we greatly look forward to working with them in promoting diabetes awareness during the Lilly Diabetes 250.”

A leader in diabetes care for more than 90 years, Lilly delivers an array of treatment options as well as a variety of programs and resources that can help people overcome the daily challenges of managing diabetes. Diabetes is a chronic condition that affects approximately 382 million people worldwide and the International Diabetes Federation (IDF) predicts that by 2030, that figure will grow to 592 million people.

According to the American Diabetes Association, more than 714,000 children and adults in Indiana suffer from all forms of diabetes, including type 1, type 2 and gestational. 

“Diabetes is a serious problem not just in Indiana but around the world. We know the reach NASCAR has and we are honored to join our neighbors at the Indianapolis Motor Speedway to sponsor this race,” said Mike Mason, vice president, U.S., Lilly Diabetes. “We hope our involvement will provide the awareness that is essential to prevention and management of this disease. By working with the Indianapolis Motor Speedway, we hope to get people talking about diabetes with their doctor, as well as their friends and family.”

Lilly Diabetes is a sponsor of NASCAR Nationwide Series driver Ryan Reed, who competes full time for Roush Fenway Racing (RFR) and has type 1 diabetes. In October 2013, RFR announced a partnership with the American Diabetes Association’s Drive to Stop Diabetes and Lilly Diabetes. Reed, who was diagnosed with diabetes at age 17, drives the No. 16 American Diabetes Association Drive to Stop Diabetes Presented by Lilly Diabetes Ford Mustang.

“I couldn’t be more excited to compete for the first time at the iconic Indianapolis Motor Speedway during the Lilly Diabetes 250,” Reed said. “To have the opportunity to race at the home of Lilly’s corporate headquarters in Indianapolis is a great honor and something I’ll never forget. I’m grateful to everyone at Lilly Diabetes and the American Diabetes Association for the opportunity to join them in promoting diabetes awareness with the hope of someday eliminating this devastating disease.”

Kroger Super Weekend at IMS will include the Lilly Diabetes 250 Nationwide Series race and NASCAR Sprint Cup practice and qualifying on Saturday, July 26. Thursday will feature TUDOR United SportsCar Championship practice and qualifying; and NASCAR Sprint Cup and Nationwide Series practice and TUDOR United SportsCar Championship racing will take place on Friday. The weekend will conclude on Sunday, July 27 with the NASCAR Sprint Cup Series 21st annual Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com.


***


2014 ticket information: Ticket information is available for the remaining events in 2014 at the Indianapolis Motor Speedway – the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
 
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.
Read More
Related Media
Diary of a Wimpy Kid
 
Hollywood Stars Coming to IMS for Special Red Carpet Screening of New 'Diary of a Wimpy Kid: The Long Haul' Movie on May 12
Hollywood will come to the Indianapolis Motor Speedway on Friday evening, May 12, as a special, pre-release red carpet screening of “Diary of a Wimpy Kid: The Long Haul” will be shown in Pagoda Plaza during the INDYCAR Grand Prix weekend.
Read More
David Ragan
 
Ragan Predicts Speed, Excitement at New-Look Brickyard 400
Strategy, track position and a fast car always have formed the blueprint for victory at the Brickyard 400, due to the long straightaways and narrow, relatively flat corners of the Indianapolis Motor Speedway.
Read More
Bobby Unser
 
Bobby Unser To Serve as Brickyard Vintage Racing Invitational Grand Marshal
Three-time Indianapolis 500 winner and motorsports icon Bobby Unser will serve as the grand marshal for the Brickyard Vintage Racing Invitational on June 16-18 at the Indianapolis Motor Speedway, Sportscar Vintage Racing Association (SVRA) officials announced April 25.
Read More
IMS Crowd
 
IMS Seating To Be Smoke-Free Beginning in October 2017
The Indianapolis Motor Speedway announced today that its grandstands will be entirely smoke-free beginning with the 2017 Red Bull Air Race. In addition, leading up to the Air Race, the track will provide limited smoke-free family grandstands at select Month of May events and at the Brickyard 400.
Read More
IMS Museum
 
Fans Can Enjoy IMS Museum for Free during INDYCAR Grand Prix Weekend
Admission to the Indianapolis Motor Speedway Museum will be free for INDYCAR Grand Prix ticket holders during the two-day event, May 12-13 at IMS.
Read More
Items 1 - 5 of 2,512
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
30 days! #Indy500 https://t.co/cxTYjmYR5W
about 4 minutes ago