News & Multimedia

IMS and Outrun The Sun Keep Race Fans Sun Safe

Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway  in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.

Skin cancer is the most prevalent cancer in America, yet it is highly preventable. “The Indianapolis 500 is the largest one-day sporting event in the world and our initiative with IMS stands to be the greatest single-day sun safety education program ever established,” says Anita Day, Outrun the Sun Executive Director. “There will be upward of 300,000 people having the opportunity to hear and see our messages at IMS on race day alone. That doesn’t include those tuning in to the IMS Radio Network around the world, those engaged in our social media or visiting IMS throughout the month of May. We are grateful to IMS and INDYCAR for recognizing the importance of sun safety and also for taking a lead in helping keep race fans sun safe.”

“We take the safety of our fans seriously and sun protection plays a vital role in keeping them safe and comfortable,” notes J. Douglas Boles, Indianapolis Motor Speedway president. “We want race fans to have the best experience possible while they’re at the track and we’re pleased to partner with Outrun the Sun to lessen fans’ risk for sunburn.”

Overexposure to ultraviolet radiation from the sun is the main cause of skin cancer and melanoma. And, melanoma is on the rise with one American dying of the disease every hour. This is important for race fans to consider while they are sitting in the stands for hours watching their favorite drivers.

The voice of the sun safety campaign is Verizon IndyCar Series driver, Josef Newgarden, a spokesperson for Outrun the Sun, who drives for Sarah Fisher Hartman Racing. The campaign includes PA announcements, public service announcements featuring Newgarden on video boards, in the Indianapolis 500 race day program, on the IMS Radio Network and on social media. As race fans enter IMS on Sunday, May 25 for the Indianapolis 500, many will receive UV wristbands (that turn color when exposed to sunlight) as a reminder to wear sunscreen, hats and sunglasses.

“I’ve heard many stories about people leaving the track really scorched after sitting in the stands all day,” Newgarden says. “I’m glad to be part of this program that encourages race fans to protect their skin. I have a friend who is a melanoma survivor and I can tell you that it is much easier to prevent this disease than it is to treat it. No sunburn, or tan, is worth the risk of getting skin cancer.”

Learn more about sun safety at www.outrunthesun.org. #outrunthesun


***


2014 ticket information: Ticket information is available for the three remaining events in 2014 at the Indianapolis Motor Speedway – the 98th Indianapolis 500, Kroger Super Weekend at the Brickyard and Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m.-5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. – 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
IMS and Outrun The Sun Keep Race Fans Sun Safe
 
IMS and Outrun The Sun Keep Race Fans Sun Safe
Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.
Read More
Related Media
McLaren
 
Eagerly Awaited 'McLaren' Documentary to Make U.S. Premiere in Indianapolis
“McLaren,” the incredible true story of motorsports legend and engineering visionary Bruce McLaren, will make its U.S. premiere in a special screening for motorsports VIPs on the eve of America's most iconic racing weekend.
Read More
Freedom 100
 
Leist Holds Off Telitz, Kellett To Win Freedom 100 in First Career Oval Start
The box score shows Matheus Leist led every lap of the Freedom 100 at the Indianapolis Motor Speedway, but the victory in his first career oval race was anything but a leisurely Friday drive. Leist, from Novo Hamburgo, Brazil, held off Aaron Telitz by .7760 of a second to win the Freedom 100 Indy Lights race Friday afternoon. Dalton Kellett finished third, edged at the Yard of Bricks by Telitz and just .8401 of a second behind Leist.
Read More
Sage Karam
 
Karam Takes Lessons From Wrestling Into Racing
If you’re one of the few who still thinks racers aren’t athletes, you’d be mistaken in that assumption. And Sage Karam would be the best person to change your mind. Karam, 22, uses principles he learned as an accomplished high school wrestler – along with the fitness routine he adopted – in his racing regimen. It’s helped him progress as he approaches his fourth Indianapolis 500 presented by PennGrade Motor Oil. Karam will start 21st in the No. 24 DRR/Mecum Auctions Chevrolet at Indianapolis Motor Speedway.
Read More
Helio Castroneves
 
Castroneves Bounces Back To Lead Miller Lite Carb Day Practice
Helio Castroneves was one of the unhappiest people inside the Indianapolis Motor Speedway after Pole Day last Sunday, but the usual, ebullient smile returned to the Brazilian’s face after Miller Lite Carb Day practice Friday.
Read More
102nd Indianapolis 500
 
102nd Indy 500 Logo Shows Evolution, Continuity with Styling Cues from Recent Designs
The logo for the 102nd Indianapolis 500 presented by PennGrade Motor Oil blends evolution and continuity with styling cues from the popular logos for the 100th and 101st editions of “The Greatest Spectacle in Racing.”
Read More
Items 1 - 5 of 2,620
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21