News & Multimedia

O'Donnell, Frye Named To Executive Roles At Hulman Motorsports

Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.

Connell J. (C.J.) O’Donnell, who has worked in key marketing positions for various brands within Ford Motor Company, will join Hulman Motorsports as chief marketing officer, and Jay Frye, a racing executive who successfully transformed two teams into NASCAR Sprint Cup contenders, is the new chief revenue officer.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

The appointments complete a reorganization that began earlier this year. This includes combining the commercial functions of INDYCAR and IMS, including sales, licensing, marketing and communications, into Hulman Motorsports, which O’Donnell and Frye will lead. In May, Derrick Walker was named as president of INDYCAR operations and competition. Other members of the Hulman leadership team include Jeff Belskus, president and chief financial officer of Hulman & Company; Gretchen Snelling, vice president and chief legal counsel; Robby Greene, president of IMS Productions; and Doug Boles, president of Indianapolis Motor Speedway Corporation.

O’Donnell recently served as Ford’s group marketing manager for electric vehicles in Detroit, where he was recognized for the launch of several hybrid vehicles and has orchestrated a record year for hybrid and electric vehicle sales. During his 20-year career with Ford, he also has led marketing for the Lincoln and Jaguar brands domestically and abroad and was a member of a small team that led the turnaround of the Mazda brand.

“There’s a lot of strength in the combined horsepower of the Indianapolis Motor Speedway and INDYCAR,” O’Donnell said. “Initially, I’ll focus my energy on a common brand and clear message for our fans. This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues.”

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff.

Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth in the 2009 Chase for the Championship during his tenure as vice president and general manager from 2008-11. In addition, he spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation. As the chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company. Frye also has other sales and marketing experience, including several years with Anheuser-Busch.

“INDYCAR’s value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition,” Frye said. “For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It’s an exciting opportunity, and I look forward to being a part of the team.”

Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under Boles’ direction.

 

Show More Show Less
Now Viewing
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
 
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.
Read More
Related Media
Kyle Busch
 
Busch, Toyotas Fill Top of Brickyard Grid as Dominant Run Continues
No other car manufacturer had celebrated a Brickyard 400 victory since Bill Elliott’s Dodge prevailed in 2002. Then all of that changed dramatically last year.
Read More
Kyle Busch
 
Kyle Busch Dominates in Repeat Lilly Diabetes 250 Win
The driver of the No. 18 NOS Energy Drink Toyota repeated as a winner from the pole and won for the third time overall in XFINITY Series racing at the Indianapolis Motor Speedway. He has led laps in all five races at IMS and led 62 of 63 laps on Saturday in a race that ended with a green-white-checkered finish.
Read More
Kyle Busch
 
Kyle Busch to Defend Title From the Pole on Sunday
Kyle Busch, last year’s winner at the Indianapolis Motor Speedway, will start from the pole for his title defense on Sunday at the Crown Royal presents the Combat Wounded Warriors 400 at the Brickyard.
Read More
Cassadee Pope
 
Chart-Topping Country Star Cassadee Pope to Sing National Anthem at the Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard
ward-winning country music artist Cassadee Pope will sing the national anthem at Sunday’s Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard.
Read More
Jimmie Johnson
 
Brickyard Hopefully The Elixir for Struggling Hendrick Motorsports
That’s what happens when an entire four-car team synonymous with NASCAR success sputters in an improbable slump. Owner Rick Hendrick’s four cars have failed to finish in the top 10 in the past three races entering Sunday’s Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard.
Read More
Items 1 - 5 of 2,284
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
@brian_wiggins We can't wait to welcome you home! #Brickyard400
about 6 hours ago