News & Multimedia

O'Donnell, Frye Named To Executive Roles At Hulman Motorsports

Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.

Connell J. (C.J.) O’Donnell, who has worked in key marketing positions for various brands within Ford Motor Company, will join Hulman Motorsports as chief marketing officer, and Jay Frye, a racing executive who successfully transformed two teams into NASCAR Sprint Cup contenders, is the new chief revenue officer.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

The appointments complete a reorganization that began earlier this year. This includes combining the commercial functions of INDYCAR and IMS, including sales, licensing, marketing and communications, into Hulman Motorsports, which O’Donnell and Frye will lead. In May, Derrick Walker was named as president of INDYCAR operations and competition. Other members of the Hulman leadership team include Jeff Belskus, president and chief financial officer of Hulman & Company; Gretchen Snelling, vice president and chief legal counsel; Robby Greene, president of IMS Productions; and Doug Boles, president of Indianapolis Motor Speedway Corporation.

O’Donnell recently served as Ford’s group marketing manager for electric vehicles in Detroit, where he was recognized for the launch of several hybrid vehicles and has orchestrated a record year for hybrid and electric vehicle sales. During his 20-year career with Ford, he also has led marketing for the Lincoln and Jaguar brands domestically and abroad and was a member of a small team that led the turnaround of the Mazda brand.

“There’s a lot of strength in the combined horsepower of the Indianapolis Motor Speedway and INDYCAR,” O’Donnell said. “Initially, I’ll focus my energy on a common brand and clear message for our fans. This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues.”

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff.

Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth in the 2009 Chase for the Championship during his tenure as vice president and general manager from 2008-11. In addition, he spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation. As the chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company. Frye also has other sales and marketing experience, including several years with Anheuser-Busch.

“INDYCAR’s value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition,” Frye said. “For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It’s an exciting opportunity, and I look forward to being a part of the team.”

Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under Boles’ direction.

 

Show More Show Less
Now Viewing
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
 
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.
Read More
Related Media
Juan Pablo Montoya
 
Pruett's Preview: Honda Indy 200 at Mid-Ohio
Juan Montoya has been chasing his second win at Mid-Ohio since he was an IndyCar rookie in 1999. The assortment of numbers involved with the 40-year-old Colombian’s chase for a follow-up victory at the awesome 2.3-mile road course make for an interesting open-wheel time capsule:
Read More
Brickyard Vintage Racing Invitational
 
SVRA Schedules "Open Wheel World Challenge" at IMS in 2017
The Sportscar Vintage Racing Association (SVRA) today announced an expansion of its events with the Indianapolis Motor Speedway through the “The SVRA Open Wheel World Challenge,” for June 8-11, 2017. The event, planned to occur one week prior to the 2017 Brickyard Invitational, is expected to showcase as many as 500 cars. SVRA officials describe it as an homage to the 50th anniversary of Formula Ford racing. In addition to Formula Ford, any open wheel car, including Formula One, Formula 5000, Indy cars, Indy Lights, Formula Vee, and Formula Junior will be invited. Specific race groups will be established that combine cars of similar speed and will focus on rules for Monoposto, FIA, and SCCA race cars.
Read More
Kyle Busch
 
No Catching Dominant Busch at Prolonged Brickyard
Never before had a driver in this NASCAR race been so dominant, but the defending Sprint Cup Series and Brickyard 400 champion had to endure a series of four restarts beginning on Lap 153 that prolonged a 160-lap race 10 additional laps at the Indianapolis Motor Speedway.
Read More
Jeff Gordon and Tony Stewart
 
Two Hoosiers, One Final Memorable Moment at The Brickyard
Tony Stewart couldn’t imagine a better farewell, aside from winning, than to invite Jeff Gordon for one more 2.5-mile drive at the track that has meant so much to both NASCAR rivals. Sunday was supposed to be Stewart’s final Brickyard 400. Last year was supposed to be Gordon’s swan song.
Read More
Kyle Busch
 
Kyle Busch Wins 2016 Crown Royal 400 at the Brickyard
The Joe Gibbs Racing driver dominated Sunday’s Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard, leading 149 of 170 laps from the pole and surviving four restarts late in his No. 18 Skittles Toyota. He joined Jimmie Johnson (2008-09) as the only driver to repeat in the NASCAR Sprint Cup Series race at Indianapolis.
Read More
Items 1 - 5 of 2,289
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
We have a great time last weekend at the #Brickyard400! Thanks for making it an EPIC race! https://t.co/uAiLcgPPhy https://t.co/99aS1reQrW
about 3 hours ago