News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
Food Truck Friday
 
IMS, Red Bull Air Race To Take Over Food Truck Friday Downtown
With anticipation building for the first Red Bull Air Race, this Friday the Indianapolis Motor Speedway will take over Food Truck Friday on Georgia Street in downtown Indianapolis.
Read More
David Boudia
 
Olympic Gold Medalist Boudia to Serve as Grand Marshal at Red Bull Air Race
David Boudia, a four-time Olympic medalist and one of the world’s best 10-meter platform divers, will serve as the Grand Marshal of the inaugural Red Bull Air Race at the Indianapolis Motor Speedway, Oct. 1-2.
Read More
Simon Pagenaud
 
Pagenaud Drives to Dominant Sonoma Victory and 2016 Championship
With a dominating drive from the pole position, Simon Pagenaud won the GoPro Grand Prix of Sonoma and earned his first Verizon IndyCar Series championship.
Read More
Geoff Aaron
 
Red Bull Bringing World of Extreme Sports to IMS During Air Race
Red Bull will bring the world of extreme sports to the first-ever Red Bull Air Race at the Indianapolis Motor Speedway on Oct. 1-2. Top Red Bull athletes in disciplines such as slacklining, BMX and Moto Trials will complete action-packed demos during both days of racing.
Read More
Astor Cup
 
Pruett's Preview: GoPro Grand Prix of Sonoma
The big question left to answer across 85 laps under the wine country sun in Northern California is whether Team Penske’s Simon Pagenaud or Will Power will be celebrating into the night on Sunday with thousands of diehard open-wheel fans.
Read More
Items 1 - 5 of 2,326
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
.@GeorgiaStIndy was a success! Thank to everyone for coming out to celebrate and #AirRace! https://t.co/rcydPRE6TL
about 23 hours ago