News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
IMS and Advance Auto Parts
 
Advance Auto Parts Enters Multi-Year Partnership with IMS
Advance Auto Parts, a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, has signed a strategic, multi-year partnership with the iconic Indianapolis Motor Speedway (IMS).
Read More
Kurt Busch Wins the 59th Daytona 500
 
Kurt Busch Wins 59th Daytona 500
Kurt Busch joined the names of A.J. Foyt, Mario Andretti, Bobby Allison, Cale Yarborough and more as the few to compete in Indianapolis 500 and win the Daytona 500. Busch only needed to lead one lap on his way to victory Sunday for the NASCAR Monster Energy Cup Series' crown-jewel event.
Read More
Chase Elliott
 
Elliott Wins First Cup Race During Duels at Daytona
Even in winning his first Monster Energy NASCAR Cup Series event, Thursday night's Can-Am Duel, Chase Elliott refused to consider himself the odds-on favorite for Sunday's Daytona 500 (2 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio).
Read More
Daytona
 
NASCAR Kicks Off Daytona 500 Weekend with Can-Am Duels Thursday Night
The drivers of the Monster Energy NASCAR Cup Series will take to the track at Daytona International Speedway on Thursday night for the Can-Am Duels. The Duels will determine who starts in the third through 40th positions in Sunday’s DAYTONA 500.
Read More
Al Unser
 
Al Unser to Return to Racing for Brickyard Vintage Racing Invitational
Four-time Indianapolis 500 winner Al Unser revealed he plans to return to wheel-to-wheel competition at the Sportscar Vintage Racing Association’s (SVRA) “Indy Legends” Charity Pro-Am at the Indianapolis Motor Speedway on June 17 – appropriately enough, Father’s Day Weekend. The three-time Indy car national champion will join his son, two-time Indy 500 champion Al Unser Jr., in the race to mark the first time since 1993 that they have competed together at the Speedway. Unser’s surprising return to competition comes at the 25th anniversary of the best finish by a father and son in “500” history when in 1992 Al Jr. won in what remains the race’s closest finish while dad Al brought his Menards entry home third.
Read More
Items 1 - 5 of 2,431
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
We are officially 90 days away from the 101st #Indy500! @IndyAllison helped drop off the next bottle to @FOX59 and… https://t.co/GOOveptqLG
about 9 hours ago