News & Multimedia

Crown Royal and Justin Moore Team Up To Honor Heroes

NASCAR’s most famous race will receive a little extra star power this weekend when country music singer Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headline tour, titled “Outlaws Like Me,” will also perform a number of his hit singles.

Moore and the whisky brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.

The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year’s race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.

Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race. 

The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.

When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
 

Show More Show Less
Now Viewing
Crown Royal and Justin Moore Team Up To Honor Heroes
 
Crown Royal and Justin Moore Team Up To Honor Heroes
Country Music Star to Launch Whisky Brand’s Annual “Your Hero’s Name Here” Program Prior to the Race in Daytona
Read More
Related Media
The Rolling Stones
 
The Rolling Stones to Rock IMS July 4
The band has announced that they will kick off their new 15-city North American stadium, ZIP CODE tour, in San Diego on May 24 at Petco Park. The band will visit the Indianapolis Motor Speedway in Indianapolis on July 4.
Read More
Tom Sneva
 
Tom Sneva Named Honorary Steward for Brickyard Vintage Racing Invitational
The Sportscar Vintage Racing Association (SVRA) announced that another giant of Indianapolis 500 history will be recognized at its June 11-­‐14 Brickyard Invitational at the Indianapolis Motor Speedway (IMS). Tom Sneva, nicknamed by fans and press “The Gas Man” for his all-out, record-breaking driving style will serve as Honorary Steward during the four day speed festival.
Read More
Juan Pablo Montoya
 
Monday Racing Roundup: Montoya, Team Penske Make Opening Statement at St. Pete
Twenty-four hours before securing his 13th Indy car victory and first on a road/street course since Vancouver in his 1999 CART championship season, Juan Pablo Montoya was sizing up the Verizon IndyCar Series season.
Read More
Justin Wilson
 
Wilson Joins Andretti Autosport For Indianapolis 500 and Angie's List Grand Prix of Indianapolis
Justin Wilson will make his 2015 Verizon IndyCar Series debut in an Andretti Autosport car in the Angie's List Grand Prix of Indianapolis on May 9 and also compete in the 99th Running of the Indianapolis 500 on May 24, the team announced.
Read More
Ryan Hunter-Reay
 
Verizon IndyCar Series Kicks Off This Weekend in St. Petersburg
It’s a dawn of a new era for the Verizon IndyCar Series this weekend as aero kits enter the sport’s lexicon. Years of work by IndyCar engine suppliers Chevrolet and Honda have resulted in new bodywork that not only provides different looks for fans to identify each brand, but has also raised the performance index of the 24 cars on the St. Petersburg grid.
Read More
Items 1 - 5 of 1,836
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
We've hit 100K followers on @Twitter! Here's a special message and offer from us to you as a thank you! https://t.co/0YS29fHoJy
about 8 hours ago