The Racing Capital
of the World
March 12, 2012 | By Media Release
A new partnership has been forged between Dorna Sports and the CAME Group, a leading national and international player in the automation, alarm system and space control sectors, after the two companies signed a two-year agreement with the option of a third year continuation.
The newly signed agreement will see the global automatic access system provider CAME present at all paddock access points throughout the 2012 and 2013 seasons in the MotoGP™ World Championship. As an official supplier, CAME will have trackside advertising with TV views in 2012 and 2013. In addition, the Italian based company will have an extensive presence in the MotoGP VIP Village hospitality, and clients and guests in attendance can learn more about the systems that CAME operates as the company will have a presence at all the security access points.
Dorna will benefit from the premier supplier of automatic access systems values such as product safety and technological innovation as well as their nearly forty years of experience. MotoGP will provide CAME an international stage from which they can showcase the range and reliability of their services.
Pau Serracanta, Managing Director Commercial Area Dorna, stated: “I am very happy to start working with CAME, a company that is constantly growing and now, in forging a partnership with MotoGP, can further promote its brand worldwide. Thanks to their experience and commitment, MotoGP will enjoy a leading brand that perfectly complements the values of a exceptional sport as the World Championship. That the agreement made is for two seasons with optional third shows the full commitment between both parties.”
Paolo Menuzzo, Chairman of CAME, has declared: “Following the CAME GROUP successful growth strategy in Italy, and the launch of subsidiaries in France, Benelux, Spain, UK, Germany, Russia, India, Asia Pacific and USA, we wished to give fresh impetus to the development of the CAME GROUP by promoting CAME brand through exceptional media coverage alongside a prestigious partner: MotoGP. This partnership will be a key part of CAME GROUP’s development strategy, to launch our brand CAME in new markets. This new agreement with MotoGP, which is already a top sport media player, will definitely strengthen CAME internationally.”