News & Multimedia

Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers

Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively.

Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.

“I’m excited to welcome Mike and LeeAnne to our talented, professional staff,” said Mark Dill, IMS vice president of marketing and public relations. “The hiring of Mike and LeeAnne shows a continued investment into our events and will ensure the leadership and resources are in place to make them extraordinary.”

Kirks comes to IMS after working in sales and marketing for the last decade for a variety of companies, including ICON Aircraft, Events Direct, Just Marketing International, GMR Marketing and the St. Louis Cardinals.

During his tenure with JMI, Kirks managed a motorsports marketing program for Diageo, including its Crown Royal brand. He also has NASCAR experience at GMR, when he worked with major clients that included Nokia, LEGO, PepsiCo, Wrigley’s, Miller Brewing and Alltel.

“I’m excited about the opportunity to be a part of such an iconic facility like the Indianapolis Motor Speedway,” Kirks said. “I look forward to the road ahead to advance and evolve the Brickyard 400 brand.”

Kirks received a bachelor’s degree in marketing from Maryville University in St. Louis.

Looney comes to IMS after a four-year tenure at Indianapolis law firm Ice Miller. Her responsibilities there included managing business development for the overall company and assisting with management of NFL clients through the firm’s former Sports Services division.

“I am thrilled to be a part of the IMS team and look forward to strengthening the brand of the Red Bull Indianapolis GP,” Looney said. “I am confident we can amplify our demographic while continuing to increase customer service and satisfaction among our existing, loyal customers.”

Looney received a bachelor’s degree in sport administration from Ball State University in Muncie, Ind., and a master’s degree in recreational sport management from the University of Iowa. 

***

2011 IMS tickets: Tickets are on sale for all three races in 2011 at the Indianapolis Motor Speedway – the Indianapolis 500 on Sunday, May 29, the Brickyard 400 on Sunday, July 31 and the Red Bull Indianapolis GP on Sunday, Aug. 28 – at www.imstix.com.

For more information, call the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visit the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Show More Show Less
Now Viewing
IMS
 
Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers
Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively. Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.
Read More
Related Media
Champs of the 500 Bracket
 
#ChampsOfThe500 Bracket Moves Into Quarterfinals
Quarterfinal matchups in the "Champions of the 500" bracket challenge are set, following completion of first-round voting over the weekend. Sixteen legendary Indianapolis 500 winners were selected to square off in the digital voting platform running through May 23, leading to the historic 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil on May 29.
Read More
Bowers & Wilkins Headphones
 
Bowers & Wilkins Introduces Limited-Edition 100th Running Of Indianapolis 500 Wireless Headphone
The Indianapolis 500 Mile Race never sounded so good! Iconic British loudspeaker brand Bowers & Wilkins is celebrating the historic 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil with a limited-edition wireless headphone.
Read More
Pippa Mann
 
Mann Returns to Dale Coyne Racing for 100th Running of the Indy 500
For a fourth consecutive year, Pippa Mann is returning to Dale Coyne Racing as part of the team’s effort at this year’s 100th Running of the Indianapolis 500.
Read More
Georgia Street
 
Downtown Georgia Street to Host Free "Rock-IN-Roar 500" Music Festival on May 20
Rock-IN-Roar 500 is a free music festival and community celebration that officially “drops the green flag” on Race Week in Indianapolis.
Read More
Rick Mears vs. Dan Wheldon
 
#ChampsOfThe500 Challenge Reaches Final First-Round Matchups
The final first-round matchups in the "Champions of the 500" bracket challenge are open for voting to determine who will join Helio Castroneves, A.J. Foyt, Johnny Rutherford, Al Unser, Bobby Unser and Bill Vukovich in the quarterfinal round.
Read More
Items 1 - 5 of 2,152
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Weird and Wonderful #Indy500 cars from @marshallpruett includes Al Unser Jr.’s rookie car! https://t.co/XT3U9nH97B https://t.co/E9vGuCF6LQ
about 4 hours ago