Art, Fashion Come Together With Official IZOD/Indy Apparel
Tuesday, March 24, 2009
Phillips-Van Heusen Corporation (PVH) will roll out its new IZOD/INDY® race-inspired clothing collection in Macy's stores nationwide in April.
The launch will be accompanied by a national advertising campaign and an Indianapolis 500 sweepstakes. IZOD is the official apparel of the IndyCar Series, Firestone Indy Lights and the Indianapolis Motor Speedway.
"We are thrilled to be launching a clothing line that celebrates and brings to life 100 years of Indy racing in America," said Allen Sirkin, president and chief operating officer of PVH. "The IndyCar Series is an ideal fit with the sport-spirited IZOD brand lifestyle. We are also excited to partner with Macy's, which is providing a platform to highlight the partnership between these two iconic American brands and to celebrate 100 years of Indy racing through both product and the display of museum archives."
PVH also will launch a national advertising campaign. The IZOD/INDY-themed 30-second spot will run during all nationally televised ABC and VERSUS IndyCar Series race broadcasts, as well as in movie theaters across the country. The media plan also includes print advertisements to appear in Sports Illustrated and ESPN The Magazine, and high-profile billboards in New York City's Times Square and in Toronto. The advertisements feature IZOD-sponsored 2008 Watkins Glen winner and 2008 Indianapolis 500 Chase Rookie of the Year Ryan Hunter-Reay.
Promotional activities for the IZOD/INDY sportswear collection include a Web-based national sweepstakes to be hosted exclusively on macys.com from April 4 to May 8. The grand prize is an all-inclusive package for four to the 2009 Indianapolis 500, which includes a police escort to and from the track, VIP all-access pit and garage passes, pace car rides, access to the pre-race drivers' meeting, 500 Festival Parade tickets, hotel accommodations and air travel.
2009 begins the Centennial Era at the Indianapolis Motor Speedway, a three-year celebration marking the 100th anniversary of the Speedway in 2009 and the Indianapolis 500 in 2011. The IZOD design team has taken 100 years of Speedway and Indy 500 artwork and designed distressed, vintage look-and-feel short sleeve polo shirts and tees that reflect and celebrate the uniquely American heritage of Indy racing. In addition, a track and race-inspired collection of solid cotton piques feature official logos and special centennial insignias for the Indianapolis Motor Speedway and Indianapolis 500.
"We are excited by the product and believe it adds a new dimension to the IZOD sportswear selling floor," said Marc Mastronardi, Macy's group vice president of men's sportswear. "This partnership provides a platform to distribute and market differentiated merchandise on a national basis, while catering to a growing Indy fan base at a local level."
Throughout the 2009 IndyCar Series season, in-store events will take place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line, beginning with the first race of the season April 5 in St. Petersburg Fla. These events include meet-and-greet autograph sessions with IndyCar Series drivers and legends of the Indianapolis 500, as well as an IZOD/INDY race car showcase, two-seater race car rides, and the official IndyCar Series Fan Zone. Events will be held in markets such as Los Angeles, Kansas City, Kan., Indianapolis, Dallas, Richmond, Va., Columbus, Ohio, New York, San Francisco, Chicago and Miami.
"We couldn't be happier with IZOD and the enthusiasm they have shown toward the IndyCar Series," said Terry Angstadt, president of the commercial division for the Indy Racing League. "The IZOD-Macy's partnership and promotional plan is easily one of the biggest we have seen outside of our endemic space and will transcend the sport. A race-inspired clothing line around the series and the Indianapolis Motor Speedway's Centennial Era is fantastic for our fans and the sport."
Under its July 2008 sponsorship agreement, PVH also provides exclusive apparel to Indy Racing League and IMS executives and crew - from pit officials and track flagmen to the on-air broadcast talent and track announcers. This collection is inspired by the uniquely American heritage of IndyCar racing and designed to address the performance needs of Indy Racing League and IMS staff.
2009 IMS tickets: Established in 1909, the Indianapolis Motor Speedway has long prevailed as an icon of motorsports excellence. Beginning in 2009, the Speedway celebrates its Centennial Era, commemorating the 100th anniversary of the facility in 2009 and the 100th anniversary of the Indianapolis 500 Mile Race in 2011.
Tickets for the three events in 2009 at the Indianapolis Motor Speedway - the Indianapolis 500, Allstate 400 at the Brickyard and Red Bull Indianapolis GP - can be purchased online at www.indianapolismotorspeedway.com at any time.
Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
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