News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
The Rolling Stones
 
The Rolling Stones to Rock IMS July 4
The band has announced that they will kick off their new 15-city North American stadium, ZIP CODE tour, in San Diego on May 24 at Petco Park. The band will visit the Indianapolis Motor Speedway in Indianapolis on July 4.
Read More
Juan Pablo Montoya
 
Monday Racing Roundup: Montoya, Team Penske Make Opening Statement at St. Pete
Twenty-four hours before securing his 13th Indy car victory and first on a road/street course since Vancouver in his 1999 CART championship season, Juan Pablo Montoya was sizing up the Verizon IndyCar Series season.
Read More
Andrea Dovizioso
 
2015 FIM MotoGP World Championship Kicks Off This Weekend in Qatar
The MotoGP paddock will arrive at the Losail International Circuit this week for the start of the 2015 season. After months of waiting the first round is upon us and what a season it promises to be, as already during preseason testing a few surprises have been thrown up with some big stories making the headlines.
Read More
IMS Golf Course
 
Golfers Can 'Pay The Temp' as Brickyard Crossing Opens March 20
The highly acclaimed Brickyard Crossing Golf Course will open for the 2015 season at 10 a.m. on Friday, March 20, and players will receive a fantastic greens fee value through Tuesday, March 31, with the “Pay the Temperature” promotion.
Read More
Indianapolis 500
 
Join Us Championship Weekend at IMS
With the field set and excitement rising for the NCAA Men’s Basketball Tournament, it’s not too early to plan your visit to Indianapolis for the first weekend in April.
Read More
Items 1 - 5 of 484
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
RT @KYwildcatsTV: I'm sure you're fav Indy car color would be Kentucky blue. #BBN #BlueGetsIn #FinalFour http://t.co/PYo1zO5haW
about 6 hours ago