News & Multimedia

Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers

Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively.

Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.

“I’m excited to welcome Mike and LeeAnne to our talented, professional staff,” said Mark Dill, IMS vice president of marketing and public relations. “The hiring of Mike and LeeAnne shows a continued investment into our events and will ensure the leadership and resources are in place to make them extraordinary.”

Kirks comes to IMS after working in sales and marketing for the last decade for a variety of companies, including ICON Aircraft, Events Direct, Just Marketing International, GMR Marketing and the St. Louis Cardinals.

During his tenure with JMI, Kirks managed a motorsports marketing program for Diageo, including its Crown Royal brand. He also has NASCAR experience at GMR, when he worked with major clients that included Nokia, LEGO, PepsiCo, Wrigley’s, Miller Brewing and Alltel.

“I’m excited about the opportunity to be a part of such an iconic facility like the Indianapolis Motor Speedway,” Kirks said. “I look forward to the road ahead to advance and evolve the Brickyard 400 brand.”

Kirks received a bachelor’s degree in marketing from Maryville University in St. Louis.

Looney comes to IMS after a four-year tenure at Indianapolis law firm Ice Miller. Her responsibilities there included managing business development for the overall company and assisting with management of NFL clients through the firm’s former Sports Services division.

“I am thrilled to be a part of the IMS team and look forward to strengthening the brand of the Red Bull Indianapolis GP,” Looney said. “I am confident we can amplify our demographic while continuing to increase customer service and satisfaction among our existing, loyal customers.”

Looney received a bachelor’s degree in sport administration from Ball State University in Muncie, Ind., and a master’s degree in recreational sport management from the University of Iowa. 

***

2011 IMS tickets: Tickets are on sale for all three races in 2011 at the Indianapolis Motor Speedway – the Indianapolis 500 on Sunday, May 29, the Brickyard 400 on Sunday, July 31 and the Red Bull Indianapolis GP on Sunday, Aug. 28 – at www.imstix.com.

For more information, call the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visit the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Show More Show Less
Now Viewing
IMS
 
Kirks, Looney Join IMS As Brickyard 400, Red Bull Indianapolis GP Brand Managers
Mike Kirks and LeeAnne Looney recently joined the Indianapolis Motor Speedway as brand managers for the Brickyard 400 and Red Bull Indianapolis GP, respectively. Kirks and Looney will be responsible for promotional and marketing planning, logistics and execution for the annual NASCAR Sprint Cup Series and MotoGP events at IMS.
Read More
Related Media
Scott Dixon
 
Monday Racing Roundup: Dixon Lands 36th Career IndyCar Win at Long Beach
Dixon's first victory at Long Beach was his 36th overall, breaking a tie with Bobby Unser for fifth on the all-time Indy car list. Al Unser is fourth with 39 victories. It was the 98th Indy car victory for team owner Chip Ganassi.
Read More
James Hinchcliffe
 
Monday Racing Roundup: Hinchcliffe Prevails in Wet, Wild Indy GP of Louisiana
James Hinchcliffe had a premonition midway through the inaugural Indy Grand Prix of Louisiana when his crew ordered him not to make a pit stop like the rest of the Verizon IndyCar Series field leaders at NOLA Motorsports Park. The hunch came true when the Canadian took the checkered flag to win a wild and unpredictable series debut on the 2.74-mile road course outside New Orleans.
Read More
Panasonic
 
IMS, Panasonic Dial Up Fans' Race Day Experience
New high-definition LED networked video boards are significantly larger and twice as bright; digital displays offer spectators unimpeded view of on-track action
Read More
Chevrolet
 
IMS and Chevrolet Extend Partnership
The Indianapolis Motor Speedway and long-standing partner Chevrolet have agreed to a multi-year extension of their partnership agreement.
Read More
The Rolling Stones
 
The Rolling Stones to Rock IMS July 4
The band has announced that they will kick off their new 15-city North American stadium, ZIP CODE tour, in San Diego on May 24 at Petco Park. The band will visit the Indianapolis Motor Speedway in Indianapolis on July 4.
Read More
Items 1 - 5 of 488
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Monday Racing Roundup: Dixon Lands 36th Career IndyCar Win at Long Beach. Read more here: http://t.co/XvQ0p21nut
about 9 hours ago