News & Multimedia

IMS and Outrun The Sun Keep Race Fans Sun Safe

Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway  in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.

Skin cancer is the most prevalent cancer in America, yet it is highly preventable. “The Indianapolis 500 is the largest one-day sporting event in the world and our initiative with IMS stands to be the greatest single-day sun safety education program ever established,” says Anita Day, Outrun the Sun Executive Director. “There will be upward of 300,000 people having the opportunity to hear and see our messages at IMS on race day alone. That doesn’t include those tuning in to the IMS Radio Network around the world, those engaged in our social media or visiting IMS throughout the month of May. We are grateful to IMS and INDYCAR for recognizing the importance of sun safety and also for taking a lead in helping keep race fans sun safe.”

“We take the safety of our fans seriously and sun protection plays a vital role in keeping them safe and comfortable,” notes J. Douglas Boles, Indianapolis Motor Speedway president. “We want race fans to have the best experience possible while they’re at the track and we’re pleased to partner with Outrun the Sun to lessen fans’ risk for sunburn.”

Overexposure to ultraviolet radiation from the sun is the main cause of skin cancer and melanoma. And, melanoma is on the rise with one American dying of the disease every hour. This is important for race fans to consider while they are sitting in the stands for hours watching their favorite drivers.

The voice of the sun safety campaign is Verizon IndyCar Series driver, Josef Newgarden, a spokesperson for Outrun the Sun, who drives for Sarah Fisher Hartman Racing. The campaign includes PA announcements, public service announcements featuring Newgarden on video boards, in the Indianapolis 500 race day program, on the IMS Radio Network and on social media. As race fans enter IMS on Sunday, May 25 for the Indianapolis 500, many will receive UV wristbands (that turn color when exposed to sunlight) as a reminder to wear sunscreen, hats and sunglasses.

“I’ve heard many stories about people leaving the track really scorched after sitting in the stands all day,” Newgarden says. “I’m glad to be part of this program that encourages race fans to protect their skin. I have a friend who is a melanoma survivor and I can tell you that it is much easier to prevent this disease than it is to treat it. No sunburn, or tan, is worth the risk of getting skin cancer.”

Learn more about sun safety at www.outrunthesun.org. #outrunthesun


***


2014 ticket information: Ticket information is available for the three remaining events in 2014 at the Indianapolis Motor Speedway – the 98th Indianapolis 500, Kroger Super Weekend at the Brickyard and Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m.-5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. – 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
IMS and Outrun The Sun Keep Race Fans Sun Safe
 
IMS and Outrun The Sun Keep Race Fans Sun Safe
Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.
Read More
Related Media
Takuma Sato Marmom Wasp
 
Sato Revels in Indianapolis 500 History with Marmon Wasp
On the eve of seeing his likeness unveiled on the Borg-Warner Trophy as the latest Indianapolis 500 winner, Takuma Sato had the opportunity to sit where it all began.
Read More
Kyle Kaiser
 
Kaiser, Juncos Racing Reveal Four-Race Verizon IndyCar Series Plan for 2018
Kyle Kaiser will remain in familiar surroundings when he makes his Verizon IndyCar Series debut in 2018. Juncos Racing, the team for which Kaiser has driven the past four years as he climbed the Mazda Road to Indy presented by Cooper Tires ladder, announced today that it will field the reigning Indy Lights presented by Cooper Tires champion for four Verizon IndyCar Series races next season.
Read More
Robert Wickens
 
Wickens Joins Hinchcliffe at Schmidt Peterson Motorsports for 2018 IndyCar Season
Schmidt Peterson Motorsports announced its lineup for the 2018 Verizon IndyCar Series season. Oakville, Ontario native James Hinchcliffe has renewed his contract with the Indianapolis-based team in a multi-year extension, and the 2011 IndyCar Rookie of the Year’s teammate will be countryman and friend Robert Wickens, a native of Guelph. The duo marks the first all-Canadian lineup in North American open-wheel racing since 2004 (Champ Car; Forsythe Racing: Paul Tracy, Patrick Carpentier).
Read More
Takuma Sato
 
Sato Shines with Gratitude during Unveiling of Likeness on Borg-Warner Trophy
Sato repeated what he had told sculptor Will Behrends when examining a clay likeness during a visit to the artist’s workshop in Tryon, N.C.: “He’s actually a better guy.” It’s the 28th likeness Behrends has sculpted.
Read More
Borg-Warner Trophy
 
Borg-Warner Trophy Has Hit Road with Varied Itinerary through the Years
The Borg-Warner Trophy is one of the most prestigious and recognized sports awards in the world, honoring every driver who has won the Indianapolis 500 presented by PennGrade Motor Oil since the race’s inception in 1911.
Read More
Items 1 - 5 of 1,498
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21