News & Multimedia

IMS and Outrun The Sun Keep Race Fans Sun Safe

Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway  in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.

Skin cancer is the most prevalent cancer in America, yet it is highly preventable. “The Indianapolis 500 is the largest one-day sporting event in the world and our initiative with IMS stands to be the greatest single-day sun safety education program ever established,” says Anita Day, Outrun the Sun Executive Director. “There will be upward of 300,000 people having the opportunity to hear and see our messages at IMS on race day alone. That doesn’t include those tuning in to the IMS Radio Network around the world, those engaged in our social media or visiting IMS throughout the month of May. We are grateful to IMS and INDYCAR for recognizing the importance of sun safety and also for taking a lead in helping keep race fans sun safe.”

“We take the safety of our fans seriously and sun protection plays a vital role in keeping them safe and comfortable,” notes J. Douglas Boles, Indianapolis Motor Speedway president. “We want race fans to have the best experience possible while they’re at the track and we’re pleased to partner with Outrun the Sun to lessen fans’ risk for sunburn.”

Overexposure to ultraviolet radiation from the sun is the main cause of skin cancer and melanoma. And, melanoma is on the rise with one American dying of the disease every hour. This is important for race fans to consider while they are sitting in the stands for hours watching their favorite drivers.

The voice of the sun safety campaign is Verizon IndyCar Series driver, Josef Newgarden, a spokesperson for Outrun the Sun, who drives for Sarah Fisher Hartman Racing. The campaign includes PA announcements, public service announcements featuring Newgarden on video boards, in the Indianapolis 500 race day program, on the IMS Radio Network and on social media. As race fans enter IMS on Sunday, May 25 for the Indianapolis 500, many will receive UV wristbands (that turn color when exposed to sunlight) as a reminder to wear sunscreen, hats and sunglasses.

“I’ve heard many stories about people leaving the track really scorched after sitting in the stands all day,” Newgarden says. “I’m glad to be part of this program that encourages race fans to protect their skin. I have a friend who is a melanoma survivor and I can tell you that it is much easier to prevent this disease than it is to treat it. No sunburn, or tan, is worth the risk of getting skin cancer.”

Learn more about sun safety at www.outrunthesun.org. #outrunthesun


***


2014 ticket information: Ticket information is available for the three remaining events in 2014 at the Indianapolis Motor Speedway – the 98th Indianapolis 500, Kroger Super Weekend at the Brickyard and Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m.-5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. – 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
IMS and Outrun The Sun Keep Race Fans Sun Safe
 
IMS and Outrun The Sun Keep Race Fans Sun Safe
Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.
Read More
Related Media
Ed Carpenter Porch Party
 
Carpenters Help Kick Off Statewide 'Porch Parties' to Celebrate 100th Indy 500
Verizon IndyCar Series team owner and driver Ed Carpenter and his wife, Heather, ushered in this monumental month of May with a 100th Running of the Indianapolis 500-themed porch party at their Indianapolis home.
Read More
Keith Urban
 
Keith Urban to Experience Indy 500 in Two-Seat Indy Car Driven by Mario Andretti
Four-time GRAMMY Award winner Keith Urban will roll off with the field of 33 drivers at this year’s 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil. He will be Mario Andretti’s passenger in the custom-built two-seat Indy car billed as the “Honda Fastest Seat In Sports.”
Read More
Flyover
 
Indy 500 Flyovers Bring "Fast Forward" Theme Full-Circle in Patriotic Fashion
This year, as the historic 100th Running of the Indy 500 presented by PennGrade Motor Oil prepares to celebrate decades or racing innovation, pre-race festivities will take on a similar theme with two special flyovers. The first will feature historical World War II-era military planes while the second will feature state of the art F-18E Superhornets piloted by the U.S. Navy.
Read More
Bowers & Wilkins Headphones
 
Bowers & Wilkins Introduces Limited-Edition 100th Running Of Indianapolis 500 Wireless Headphone
The Indianapolis 500 Mile Race never sounded so good! Iconic British loudspeaker brand Bowers & Wilkins is celebrating the historic 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil with a limited-edition wireless headphone.
Read More
Pippa Mann
 
Mann Returns to Dale Coyne Racing for 100th Running of the Indy 500
For a fourth consecutive year, Pippa Mann is returning to Dale Coyne Racing as part of the team’s effort at this year’s 100th Running of the Indianapolis 500.
Read More
Items 1 - 5 of 1,114
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
.@JeffVrabel tells the story on Wonder Bread, which essentially was born at the #Indy500. https://t.co/PG72loJnqf https://t.co/JSBpbFqbMf
about 9 hours ago