News & Multimedia

IMS and Outrun The Sun Keep Race Fans Sun Safe

Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway  in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.

Skin cancer is the most prevalent cancer in America, yet it is highly preventable. “The Indianapolis 500 is the largest one-day sporting event in the world and our initiative with IMS stands to be the greatest single-day sun safety education program ever established,” says Anita Day, Outrun the Sun Executive Director. “There will be upward of 300,000 people having the opportunity to hear and see our messages at IMS on race day alone. That doesn’t include those tuning in to the IMS Radio Network around the world, those engaged in our social media or visiting IMS throughout the month of May. We are grateful to IMS and INDYCAR for recognizing the importance of sun safety and also for taking a lead in helping keep race fans sun safe.”

“We take the safety of our fans seriously and sun protection plays a vital role in keeping them safe and comfortable,” notes J. Douglas Boles, Indianapolis Motor Speedway president. “We want race fans to have the best experience possible while they’re at the track and we’re pleased to partner with Outrun the Sun to lessen fans’ risk for sunburn.”

Overexposure to ultraviolet radiation from the sun is the main cause of skin cancer and melanoma. And, melanoma is on the rise with one American dying of the disease every hour. This is important for race fans to consider while they are sitting in the stands for hours watching their favorite drivers.

The voice of the sun safety campaign is Verizon IndyCar Series driver, Josef Newgarden, a spokesperson for Outrun the Sun, who drives for Sarah Fisher Hartman Racing. The campaign includes PA announcements, public service announcements featuring Newgarden on video boards, in the Indianapolis 500 race day program, on the IMS Radio Network and on social media. As race fans enter IMS on Sunday, May 25 for the Indianapolis 500, many will receive UV wristbands (that turn color when exposed to sunlight) as a reminder to wear sunscreen, hats and sunglasses.

“I’ve heard many stories about people leaving the track really scorched after sitting in the stands all day,” Newgarden says. “I’m glad to be part of this program that encourages race fans to protect their skin. I have a friend who is a melanoma survivor and I can tell you that it is much easier to prevent this disease than it is to treat it. No sunburn, or tan, is worth the risk of getting skin cancer.”

Learn more about sun safety at www.outrunthesun.org. #outrunthesun


***


2014 ticket information: Ticket information is available for the three remaining events in 2014 at the Indianapolis Motor Speedway – the 98th Indianapolis 500, Kroger Super Weekend at the Brickyard and Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m.-5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. – 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
IMS and Outrun The Sun Keep Race Fans Sun Safe
 
IMS and Outrun The Sun Keep Race Fans Sun Safe
Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.
Read More
Related Media
A.J. Foyt
 
Legendary A.J. Foyt to Salute the Field of the 100th Indianapolis 500
As the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil has approached, the history of the race has been celebrated by countless numbers of fans and media.
Read More
Alexander Rossi
 
Diverse Five-Man Rookie Class Ready for Challenge of 100th Running
They are aware their fellow competitors will consider them as unknowns in Sunday’s 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil. Five rookies, including two with familiar names, will get their first taste of this demanding 500-mile test of endurance.
Read More
Freedom 100 Finish
 
Stoneman Wins Freedom 100 in Closest Finish in Race's History
The Andretti Autosport driver won a drag race to the finish with Ed Jones of Carlin Racing by .0024 of a second, a new mark for closest finish in the Freedom 100. The previous record was .0026 seconds when Peter Dempsey beat Gabby Chaves in 2013.
Read More
Tony Kanaan
 
Kanaan Sets Pace in Hectic Final Practice for 100th Indy 500
Tony Kanaan and Carlos Munoz were fastest in Friday’s final practice prior to Sunday’s 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil.
Read More
Helio Castroneves
 
INDYCAR and IMS Partner with Snapchat for 100th Indianapolis 500 'Live Story'
Snapchat, the ephemeral, mobile storytelling platform embraced by 100 million daily active users, is partnering with the Indianapolis Motor Speedway to cover the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil on May 29 via a “Live Story.”
Read More
Items 1 - 5 of 1,178
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Today, we talk to Al Unser about his 1970 #Indy500 win and much more. Check it out! https://t.co/hKAXwa1w2A https://t.co/07fcjvXNJw
about 2 hours ago