News & Multimedia

IMS and Outrun The Sun Keep Race Fans Sun Safe

Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway  in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.

Skin cancer is the most prevalent cancer in America, yet it is highly preventable. “The Indianapolis 500 is the largest one-day sporting event in the world and our initiative with IMS stands to be the greatest single-day sun safety education program ever established,” says Anita Day, Outrun the Sun Executive Director. “There will be upward of 300,000 people having the opportunity to hear and see our messages at IMS on race day alone. That doesn’t include those tuning in to the IMS Radio Network around the world, those engaged in our social media or visiting IMS throughout the month of May. We are grateful to IMS and INDYCAR for recognizing the importance of sun safety and also for taking a lead in helping keep race fans sun safe.”

“We take the safety of our fans seriously and sun protection plays a vital role in keeping them safe and comfortable,” notes J. Douglas Boles, Indianapolis Motor Speedway president. “We want race fans to have the best experience possible while they’re at the track and we’re pleased to partner with Outrun the Sun to lessen fans’ risk for sunburn.”

Overexposure to ultraviolet radiation from the sun is the main cause of skin cancer and melanoma. And, melanoma is on the rise with one American dying of the disease every hour. This is important for race fans to consider while they are sitting in the stands for hours watching their favorite drivers.

The voice of the sun safety campaign is Verizon IndyCar Series driver, Josef Newgarden, a spokesperson for Outrun the Sun, who drives for Sarah Fisher Hartman Racing. The campaign includes PA announcements, public service announcements featuring Newgarden on video boards, in the Indianapolis 500 race day program, on the IMS Radio Network and on social media. As race fans enter IMS on Sunday, May 25 for the Indianapolis 500, many will receive UV wristbands (that turn color when exposed to sunlight) as a reminder to wear sunscreen, hats and sunglasses.

“I’ve heard many stories about people leaving the track really scorched after sitting in the stands all day,” Newgarden says. “I’m glad to be part of this program that encourages race fans to protect their skin. I have a friend who is a melanoma survivor and I can tell you that it is much easier to prevent this disease than it is to treat it. No sunburn, or tan, is worth the risk of getting skin cancer.”

Learn more about sun safety at www.outrunthesun.org. #outrunthesun


***


2014 ticket information: Ticket information is available for the three remaining events in 2014 at the Indianapolis Motor Speedway – the 98th Indianapolis 500, Kroger Super Weekend at the Brickyard and Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m.-5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. – 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
IMS and Outrun The Sun Keep Race Fans Sun Safe
 
IMS and Outrun The Sun Keep Race Fans Sun Safe
Tried-and-true Verizon IndyCar Series fans have come to embrace many time-honored traditions at the Indianapolis Motor Speedway in May. One custom that many fans don’t always plan for, however, is getting serious and often painful sunburns. IMS and its new sun safety partner, Outrun the Sun, will help race fans reduce their risks for sunburns while at the track by implementing a first-ever, comprehensive sun safety education program at the 98th Running of the Indianapolis 500 Mile Race on Sunday, May 25. May is National Skin Cancer and Melanoma Awareness Month.
Read More
Related Media
Firestone
 
IndyCar Announces Multiyear Contract Extension with Firestone
INDYCAR announced a multiyear contract extension today with Bridgestone Americas Tire Operations, LLC (BATO), continuing its longtime partnership with Firestone as the official tire supplier of the Verizon IndyCar Series. The announcement extends the tire brand’s involvement in open-wheel racing that dates to Ray Harroun’s Firestone-equipped Marmon Wasp winning the inaugural Indianapolis 500 in 1911.
Read More
Rev Indy
 
Newgarden Named Honorary Chair for 2017 Rev presented by Fifth Third Bank
Methodist Health Foundation announces Verizon IndyCar Series driver Josef Newgarden as the Rev 2017 honorary chair, for the fourth annual event taking place May 6 at Indianapolis Motor Speedway.
Read More
A.J. Foyt Racing
 
AJ Foyt Racing Partners with Chevrolet for 2017 Verizon IndyCar Series Season
It is a reunion for team owner A.J. Foyt, whose last race as an Indy car driver came with Chevy power at the 1992 Indianapolis 500 and whose Verizon IndyCar Series team ran Chevrolet engines as recently as 2005 with grandson A.J. Foyt IV at the wheel.
Read More
Spencer Pigot
 
Pigot Joins Ed Carpenter Racing Lineup for 2017 Road and Street Courses
Pigot, the 2015 Indy Lights presented by Cooper Tires champion and winner of more Mazda Road to Indy developmental series races than anyone (24), competed in 10 Verizon IndyCar Series races last season, split between Rahal Letterman Lanigan Racing and Ed Carpenter Racing. He drove in the season’s final seven road/street races for ECR, posting best finishes of seventh at Mid-Ohio Sports Car Course and ninth at Road America.
Read More
2018 IndyCar Concept Art
 
INDYCAR Unveils Initial Concept Art for 2018 Car
Without giving specific details to how the cars and their accompanying aerodynamic bodywork might look when they hit the track for the 2018 season, Frye offered the first visual peek into the future today at INDYCAR’s exhibit at the North American International Auto Show in the Motor City.
Read More
Items 1 - 5 of 1,268
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
.@AJFoytRacing Partners with @chevrolet for 2017 Verizon @IndyCar Series Season https://t.co/0eYXIAWUqu https://t.co/jU0uxvas1h
about 31 minutes ago